The TradeMarke

How Sameday AI Turns Missed Leads into Booked Jobs

In this episode of The TradeMarke Podcast, we are joined by Aaron Cooper, Co-Founder and CEO of Sameday AI, for a deep dive into how AI is transforming call handling, booking rates, and revenue growth in the home services industry.
Aaron shares the real story behind building Sameday after discovering his own company was missing 15–20% of inbound leads—and how that realization led to an AI sales agent that now answers millions of calls and books over 90% of qualified leads for HVAC, plumbing, and electrical businesses.
The conversation covers why AI should multiply strong systems rather than replace people, how elite contractors are using AI CSRs and dispatchers to outperform traditional call centers, and why missed calls remain one of the most expensive leaks in a contractor’s marketing funnel. They also explore where AI is headed next in the trades—from autonomous follow-ups and collections to predictive dispatching—and why the contractors who “turn it on full-time” are seeing outsized growth.
If you’re a home service business owner wondering whether AI is hype or a true competitive advantage, this episode delivers a grounded, operator-level perspective on what’s working right now—and what’s coming next.

Build It to Sell It: Scaling Trade Businesses the Right Way

The TradeMarke Podcast bridges the gap between the skilled trades and modern marketing. Hosted by Eric Thomas of Rival Digital and Sarah Ghirardo of Remarketable, this podcast is built for contractors, trade business owners, and marketing leaders who want to grow smarter, scale faster, and build lasting value.
Each episode delivers real conversations with industry leaders across HVAC, plumbing, electrical, roofing, and home services. We dig into what actually drives growth in the trades, from systems and technology stacks to leadership, capital, branding, and demand generation. No fluff. No theory. Just proven strategies, real stories, and hard-earned lessons from the field.
Whether you are building a local trade business, scaling past eight figures, or supporting the trades through marketing and technology, The TradeMarke Podcast gives you the insights you need to make better decisions and stronger moves. We are here for the big ideas, the everyday wins, and the people shaping the future of the trades.

Mindset, Mistakes, and Mastery: What 30 Years in Plumbing Taught Ismail Shahid

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ismail Shahid, a 30-year plumbing veteran who has worked everywhere from historic New York brownstones to the mountains of Colorado and the neighborhoods of South Carolina.
Ismail shares how he went from organizing parts in a shop to becoming a seasoned service plumber, why starting in the stockroom gave him a competitive edge, and a few unforgettable “learning experience” stories from the field. He breaks down what it really means to be a true service technician today: minimizing mistakes, adapting to constant change, and always putting the homeowner’s needs first.
The conversation dives into:
How mindset shapes a long-term career in the trades
Why service quality has slipped in some areas and how to bring it back
The tension between sales training and true technical training
Adapting to new technology, tools, and even AI in home services
Ismail’s passion for mentoring youth and building up the next generation of tradespeople
Whether you are in the field, in the office, or leading a team, this episode will push you to rethink how you train, serve, and grow in the trades.

Break the Doom Loop: The 3-Part Marketing Mix Trades Pros Miss

The Trademarke Podcast welcomes Ryan Chute of Wizard of Ads for a masterclass in trades marketing—from HVAC to plumbing and electrical. Hosts Sarah Ghirardo and Eric Thomas dig into why most contractors get stuck choosing between branding and lead gen, and how a three-part marketing mix (brand messaging, calls-to-action, and points of entry) outperforms click-chasing campaigns.
Ryan explains the “paint the door orange” approach to stand out on search, why audio and frequency still move markets, and how to write campaignable messages that pass Broca the bouncer and live rent-free in Club Imagination. You’ll hear real-world riffs on ditching “$29 tune-ups” for offers people actually understand (hello, Noisy Door Special), adding branded chunks to improve non-branded PPC performance, and avoiding the doom loop by keeping 30%+ of spend on brand. We also touch on PPC fraud/bots, PMAX skepticism, and why radio + social mass media still win when your frequency is right.
Perfect for owners, marketers, and GMs in home services, this episode gives you the language, levers, and frequency needed to build brand equity, lower CAC, and drive the second sale.

The Water Came to a Stop: Teaching Kids to Value the Trades

Step into The Trademarke Podcast with hosts Sarah Ghirardo and Eric Thomas as they interview Ryan Kiscaden about his self-published children’s books — The Water Came to a Stop and The Air Came to a Stop — and his mission to introduce plumbing and HVACR to young readers.
They discuss the inspiration behind the books, surprising reactions from kids and parents, partnerships like ACCA, and how storytelling can change perceptions and support workforce development. Find the series at nextuptrades.com and on Amazon.

Semi-Absentee, Full Opportunity: What Top Franchisees Do Differently

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with franchise matchmaker Adam Goldman to demystify modern franchising, especially in the home services world. Adam has spent 15+ years in the space, from owning an office-cleaning master franchise to placing candidates across 75 industries, with 60 to 70 percent in home services.
You’ll learn what makes a strong franchise candidate, why business development and operational excellence are the twin superpowers, and how owners are thriving with semi-absentee models. Adam breaks down practical growth levers like BNI, referrals, canvassing, and digital channels, and explains the trend of stacking seasonal businesses (think mosquito control plus holiday lighting) to keep teams working year-round. He also tackles the biggest misconceptions: that franchises must be brick-and-mortar and seven figures, and that royalties are a sunk cost rather than a shortcut to proven systems.
We close with Adam’s take on disclosure docs, avoiding conflicts across brands, and why the right playbook can buy back your time.
Listen in, take notes, and check the show notes for Adam’s free consult links and his book, The Franchisee Lifestyle.

The Bottleneck is You: Hard Truths for Owners with Ryan Redding

On this episode of The Trademarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ryan Redding for a candid, practical playbook on scaling a home service company the right way. Fresh off a year that included his team joining forces with KickCharge Creative, Ryan shares what he is doing now, why frameworks like EOS help owners win back their time, and how to spot the three problems that stall growth: time traps, profit slippage, and revenue plateaus.
You will learn how to identify personal, department, and company bottlenecks, why “manage up or manage out” creates healthier teams, and how to let go so your best people can lead. Ryan also talks through real owner tactics for protecting family time, setting outcomes instead of job titles, and building a business that is sellable and resilient.

From Phone Lines to Field Wins: Power Selling Pros’ Playbook for Trades

Step into The TradeMarke with Sarah Ghirardo and Eric Thomas as they sit down with Brigham Dickinson of Power Selling Pros to explore the evolution of CSRs, technician training, and the impact of AI on trades marketing. Brigham shares real-world stories on improving call conversion, reducing callbacks, and turning CSRs into inside sales experts while emphasizing empathy, technical knowledge, and accountability.
Learn why blending soft skills with technical understanding and leveraging technology — from call recording to AI — can increase sales, improve customer experience, and strengthen your business operations.

Race to the Face: The Future of Virtual Sales for Contractors

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with James Hatfield, Chief Revenue Officer at LiveSwitch, to explore how live video technology is reshaping the trades.
James shares his journey from climbing ladders in the painting and power washing world to leading a global tech company powering live video for the NFL, the Super Bowl, and now thousands of home service businesses. He explains why speed to lead is the ultimate competitive advantage, how contractors can use live video to boost trust and conversions, and why the future of customer experience will come down to speed, transparency, and authentic connection.
Whether you’re running an HVAC shop, managing a plumbing crew, or looking to stay ahead in the trades, this conversation delivers a powerful look at the tools and strategies that separate winners from the rest.

How Contractors Can Build Lifetime Value Through Warranties

On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Kevin Thornton, VP & GM of Dealer Business Services at JB Warranties, to uncover how warranties are transforming the trades.
Kevin shares how JB Warranties helps contractors increase revenue, build stronger customer relationships, and provide homeowners with true peace of mind. From HVAC and plumbing systems to electrical and water filtration, warranties aren’t just about protection—they’re about creating long-term trust and recurring revenue opportunities.
You’ll also hear how JB Warranties’ JB360 integration with ServiceTitan streamlines warranty sales, claims, and renewals, giving contractors the tools to reduce admin time and focus on growth. Plus, Kevin highlights the importance of educating homeowners, offering tiered warranty options, and using technology to improve customer lifetime value.
Whether you’re an HVAC, plumbing, or electrical contractor, this episode will give you actionable strategies to stand out from competitors, retain more customers, and unlock new revenue streams.
Listen now to learn how warranties can become one of your most powerful business growth tools.