1+1=3 When Traditional & Digital Marketing Work Together

On this episode, we are joined by Ryan Chute of Wizard of Ads.

Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!

Ryan breaks down how to create an effective radio ad:

• message
• meaningful frequency
• reach

How to track the data and leads brought in from a radio ad and the importance of branding. 

Ryan notes that when you want someone to remember something, "sing it!"

Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience. 

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