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On this episode, Eric sits down and discusses the importance of personal branding. January is a slow month, but Eric talks about not being discouraged and allowing yourself to switch from defense to offense.

\"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex.\"

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\"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex.\"