{"store":{"baseInfo":{"podcastTitle":"The TradeMarke","slug":"thetrademarke","podcastDescription":"Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry.\n\nWhether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/10314593/Social_Logo8u93g.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/10314593/Social_Logo8u93g_1200x628.jpg?s=a9b4bb6247e4d511174fd09bc78e0350&e=jpg","podcastUrl":"https://thetrademarke.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/thetrademarke/feed.xml","theme":"playlist2","podcastDeepLink":"https://www.podbean.com/pu/pbblog-ch8nx-9d6361","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":187,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"The TradeMarke","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ch8nx-9d6361-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/smart-hvac-marketing/id1542842220","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fthetrademarke.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog10314593%26podcastIdTag%3Dch8nx&dfl=https%3A%2F%2Fthetrademarke.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/1aggVfIOhDDRxYGTQGq4CJ","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/2a5477ae-8995-45d0-a1db-36dd7705efb2","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"TuneIn + Alexa","link":"https://tunein.com/podcasts/Business--Economics-Podcasts/Smart-HVAC-Marketing-p1387873/?topicId=401403312","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/tunein.png","title":null},{"name":"iHeartRadio","link":"https://www.iheart.com/podcast/269-smart-hvac-marketing-74693210/","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Open Sans"},{"id":"SecondaryFont","val":"Lato"},{"id":"PlayerColor","val":"#DEA47E"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/if8wsx4fqwmacihb/Mckena_Harless_5_ca30b96c-131f-52b1-5461-128587194ec6.png"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/p8i4dn6g6dkk5h8f/Mckena_Harless_6_3d7a8953-8760-48a5-3008-0cf3a970e66c.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/z2y2iy96sskjiy2v/The_Trademarke_Social_Share_Podbean_Cover_1920_x_610_px_1_95aaead3-48c0-bf3a-d08c-82f83b9eb95e.png"},{"id":"SecondaryPageBackgroundImageForMobile","val":null}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#ffffff"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/1qglVGcaAuDq","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-n3dgv6F8wTwV","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2024 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://thetrademarke.podbean.com","apiCommonParams":{"t":"6741e2a6","clientSignature":"60fd073c093b20fe09e54bb1d9ca84b4","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb20431959-84qfq","episode":{"id":"pb20431959","idTag":"84qfq","title":"Get out of Obscurity with Personal Branding","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/10314593/Social_Logo8u93g_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/10314593/Social_Logo8u93g_1200x628.jpg?s=a9b4bb6247e4d511174fd09bc78e0350&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/10314593/Social_Logo8u93g.jpg","previewContent":null,"content":"

On this episode, Eric sits down and discusses the importance of personal branding. January is a slow month, but Eric talks about not being discouraged and allowing yourself to switch from defense to offense.

\"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex.\"

","publishTimestamp":1675262320,"duration":1127,"mediaUrl":"https://mcdn.podbean.com/mf/web/xf33vp/Real_Talk_Febuaryal3ui.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-84qfq-137c457","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-84qfq-137c457","transcriptUrl":null,"permalink":"/e/get-out-of-obscurity-with-personal-branding/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB137C45784QFQ","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":464,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-84qfq-137c457","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb20431959","idTag":"84qfq","title":"Get out of Obscurity with Personal Branding","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/10314593/Social_Logo8u93g_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/10314593/Social_Logo8u93g_1200x628.jpg?s=a9b4bb6247e4d511174fd09bc78e0350&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/10314593/Social_Logo8u93g.jpg","previewContent":null,"content":"

\"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex.\"

Get out of Obscurity with Personal Branding

Comments (0)