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On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.

Eric also brings back the \"Hold my beer\" segment!

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On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.

Eric also brings back the \"Hold my beer\" segment!

How to Make the Most of Your Marketing Budget This Year

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