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On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.

Eric also brings back the \"Hold my beer\" segment!

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On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.

We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.

Eric also brings back the \"Hold my beer\" segment!