How To Strategically Plan for Success in 2022

On this episode we are joined by Lawrence Castillo from Brody Pennell.

This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!

Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.

In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.

Being 2 months into 2022, we want to give you the tools you need to succeed this year. 

Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.

We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan. 

Brody Pennell was voted best company in the LA area, so you know they're doing something right!

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