Be Good. Do Good. Sell Better: The Jerry Rollins Philosophy

In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with legendary sales trainer Jerry Rollins—the founder of the Be Good Do Good Group and one of the most respected voices in home service sales coaching. From managing restaurants and opening 14 Longhorn Steakhouse locations to training thousands of technicians and CSRs across 27 states, Jerry shares the mindset, systems, and stories that have helped him transform sales teams and grow businesses nationwide.

You'll hear:

• How Jerry uses real-life ride-alongs and AI tools to refine team performance

• Why consistent processes beat talent alone

• The story behind the $8,000 sale that made it all worth it

• The importance of building trust in the home

• His thoughts on mindset, leadership, and giving back to the trades

Whether you're a business owner, service manager, or frontline salesperson, this episode is packed with tactical advice and inspiration to help you grow your business—and your people.

📲 Connect with Jerry: jerryrollins@bgdggroup.com

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