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Episodes
Wednesday Feb 09, 2022
Wednesday Feb 09, 2022
In this episode of the Smart HVAC Marketing podcast, Eric is joined by Danielle Putnam from The New Flat Rate.
Founded to help contractors and entrepreneurs find the lost opportunity in their company by giving their customers choices...and when given choices, customers buy more.
The New Flat Rate will double, triple and quadruple service repair sales on day one.
The genius of The New Flat Rate = technicians no longer have to be salesmen. They no longer have to stress out about meeting their sales goals and numbers. Their new focus is to provide the best possible service for their customers by allowing the customer to CHOOSE what level of service they’d like.
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year.
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan.
Brody Pennell was voted best company in the LA area, so you know they're doing something right!
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
On this episode, we are joined Amanda Woodley from the sales division of Schedule Engine.
Eric and Amanda discuss strategy when it comes to those slower months.
Some of Amanda's tips for shoulder season are:
being available after hours
connecting with peers/attending conferences
expand marketing and online listings
evaluating different parts of your business
The key is making sure your business is ready for busy season.
Amanda discusses the possibility of evaluating any technology that could either generate new business or make your business run more efficiently.
Make sure your business is able to run effectively and efficiently when the shoulder season ends.
Schedule Engine streamlines your booking process and allows you to capture every opportunity while providing a consistent customer experience that’s true to your brand. With Schedule Engine’s booking solutions, home service professionals can provide a convenient and reliable customer experience to book more jobs while optimizing efficiency for dispatchers and technicians. From automated online scheduling to 24/7 live expert support with industry-trained professionals, Schedule Engine ensures a personalized experience for both the contractor and customer. Designed to complement your existing systems, Schedule Engine can be started quickly without any internal training or process changes. For more information, visit http://www.scheduleengine.com.
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
On this episode we are joined by Michelle LaFrance, creator of the Ductless Directory.
Michelle started her career in Portland Oregon, and eventually decided to start her own agency. We discuss a lot of topics in this episode, so get your notepad out!
She talks about the importance of relevancy and how to get your business recognized.
We talk about how to both please and appease Google and the importance of being an expert in video.
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
The first episode recorded in 2022! On this episode we are joined by Al Levi from The 7-Power Contractor.
This native New-Yorker shares with Eric the 7 steps needed to grow your business and obtain success.
The 7-steps include:
Planning
Staffing
Marketing
Operating
Sales
Sales Coaching
& Financial
Listen to find out which step is the most important and how to put them all into place to lead your business towards the upmost success in the brand new year!
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
On this episode we are joined by Philip St. Jacques from Work Wave. This is our first episode of 2022! We hope you are ready to work this New Year!
We discuss directions to take depending on business size, revenue and how to increase that recurring revenue.
Saturday Dec 25, 2021
Saturday Dec 25, 2021
Merry Christmas podcast listeners! Eric here, taking a quick break from holiday festivities to wish everyone a happy & healthy holiday season. We appreciate all of our listeners taking the time out of their busy lives to check out our show each and every week.
We are looking forward to a strong 2022 and hope you are as well! If you have any recommendations on people for us to interview, email them to me at eric@rivaldigital.com.
Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
On this episode, we are joined by David Indursky from ENCON.
We discuss how to use marketing and modern and ever changing technology to your advantage.
We encourage you to use these tips in the upcoming year to grow your business!
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
On this episode we are joined by Josh Kelly from Clover Marketing.
Josh has had great success, including taking a business from 6 million to 200 million!
In this episode, we discuss the importance of tracking and knowing your numbers, 3 additional ways to make more revenue and recruitment and retention.
We also talk about how to utilize a ringless voicemail as an effective marketing tool.
Want free marketing tools from Josh? Email him here:
Josh's email address: josh@growwithclover.com
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
On this episode, we are joined by Brent and Leslie Harpole of Champion Plumbing
The social media content of Champion Plumbing stood out to us so we wanted to chat with the Harpole's and understand how they grew their social media and where their ideas come from.
Social media is platform that is always changing. With this change, however; it should also always be growing and evolving!
We discuss social media, how the Harpole's got their business where it is today and we also discuss Cracker Barrel of all things! Stay listening.
*New Episodes every Wednesday!*