The TradeMarke

How to Develop Long-term Relationships with Customers

On this episode, we are joined by Rusty Cochran from We Care Plumbing Heating and Air. 
We discuss his story and how he got to where he is today and how he developed long-term relationships with the customers he has acquired throughout the years. Why is is important to remain close with your customers? Rusty explains. 

The Ultimate HVAC Marketing Mastermind Session

On this episode, we are joined by Josh Smith from Scorpion.
What's better than one marketing agency? 2! Listen to Eric and Josh discuss the importance of figuring out what stage of business you are in--this is crucial in how you go about marketing to your potential customers.
Josh talks about how to exposing yourself to customers you already work with will help you get name recognition and in turn, more leads.
This is our LAST podcast before the Thanksgiving Holiday, so enjoy your family, your feast and the time-off!

Q4 Rival Digital Company Update & HVAC Marketing Tips

On this episode, we are joined by our very own Marketing Specialist, Sophia Klemenz! She has been full-time with us since the summer and is the brains behind the podcast. Usually she is behind the scenes editing the episodes, but today she is a guest! (she's also typing her own description as you read this...hello!) 
This episode includes marketing tips as well as a company update! We've had lots of changes since the last company update--so stay tuned!

How to Increase Call Conversion for Your HVAC Business

On this episode, we are joined by Zac Garside from Power Selling Pros.
We discuss how CSR's should provide an amazing experience with every call they take. We touch on how your CSR's should define, manage and model expectations that you put into place in your company. Zac offers a lot of advice and expertise in how to keep your CSR's effective, efficient and booking leads.

How HVAC Contractors Can Save Time and Money Every Day (Part 2)

On this episode of the podcast, we welcome back the crew over at CompanyCam for part 2 of our discussion on how to organize your job photos and save time in the field. Our guest, Claire shares a ton of useful insight on how to set up the new showcases feature and we break down how it can help your HVAC SEO.
CompanyCam is the only app that every contractor needs. Over the past few years, they've seen huge growth with their app because it is simple to use, and extremely efficient for your technicians to organize photos out in the field.
Rival Digital is proud to be a CompanyCam partner & website showcase implementation specialist. If you are using CompanyCam and would like to set up showcases on your website free of charge, let us know!

How HVAC Contractors Can Grow Their Business With ECommerce (Part 2)

In this episode, we welcome back the Contractor Commerce team. This time, we are joined by Paul Redman, AKA "Tall Paul." Some of you may know him from his podcast - To The Point, so you are certainly in for a treat in this episode!
Contractor Commerce allows contractors to set up HVAC Ecommerce shops on their website. With this tool, you can drop ship air filters directly to your customers, sell maintenance agreements, and offer system replacement estimates right from your website!
During our discussion, we expand on how HVAC contractors can utilize Contractor Commerce to increase sales & grow their maintenance agreement membership online. Additionally, we offer some free marketing ideas that you can implement right away!

The Importance of Women In HVACR, Colleen Keyworth

On this episode, we are joined by Colleen Keyworth from Women in HVACR.
Established in 2002, Women in HVACR has a goal of empowering women to succeed through networking opportunities, mentoring and education. 
In the episode, Colleen mentions that at trade shows there was never any lines at the ladies room. In short, the goal of Women In HVACR is to increase those lines & help women in a male-dominated field.
We also introduce a new segment in this episode! Marketing This or That!
*we do not own the rights to the song used in this episode*

How to Leverage Video to Grow Your Brand Online

On this episode, we are joined by Richard Kohberger from Service Titan.
Richard, an actor, had an idea and made it a reality. The idea? Create a YouTube channel with videos that help contractors grow their business. 
His YouTube channel can be found here: https://www.youtube.com/c/BlueCollarNerd
 
We discuss his interest in helping others through video, how he started, and what equipment is needed to separate good video quality and great video quality.  

The Importance of Indoor Air Quality in 2021 and Beyond

On this episode, we are joined by Lisa Schutz and Jeff Bailey from RGF Environmental.  We spend 90% of our lives indoors, so knowing what's in the air you breathe is important. We discuss how COVID affected the way people view their homes. Due to the pandemic, people are more aware of the air that they breathe in their homes. We also touch upon marketing tips, for example, how there are different seasons for different advertisements. 

Everything You Need to Know About the Joseph Groh Foundation | John & Vicki LaPlant

On this episode, we are joined by the one and only John and Vicki LaPlant. They are HVAC Hall of Famers and we are so grateful to have them on the podcast!
John and Vicki started out working at Lennox. They met each other there and have been together ever since! Between the two of them, they have 100 years of HVAC knowledge and experience.
In this episode, we talk about how to maintain a work/life balance--Vicki and John share some great marketing tips about truck wraps, and we touch upon the world from a work from home perspective.
John shares that the world is more receptive to change and innovation thank to the pandemic, and we discuss the Joseph Groh Foundation.
Rival Digital is a proud supporter and donor of the Joseph Groh Foundation.