The TradeMarke

Providing an Out of This World Experience

On this episode, we are joined by Kim Martin from Martin's Heating and Air.
We discuss their marketing concept and how it took off--& why. We talk mascots, helping out your community and what makes Martin's Heating and Air stand out--(it's not of this world.)
 

Building Your Own Brand as an HVAC Contractor

On this episode, we are joined by Shawn Brady from Goodman Manufacturing. Shawn has been in the business for 15 years, so he has plenty of experience and tips to share! 
We talk about being your own brand and standing out. We also touch upon SEO, websites and the importance of brand building.

Becoming the Logical Choice for Home Comfort

On this episode, we are joined by Josh Harper from Air Logic.
Air Logic is located South of Atlanta, GA. Josh has been in the industry for 20 years and started his own business. We discuss how to handle negative reviews, how he does good for the community and he reveals how a popular TV show has impacted his business, for the better. 
Air Logic Heating and Air Conditioning brings more than 20 years of HVAC experience to every job. They've earned the Super Service Award Angie's List.

Tips for Managing a Team of Service Technicians

On this episode, we are joined by Nolan Sarandou from Jackson Comfort Services, based out of Akron, OH. We discuss advice for managing a team, what leadership looks like and we touch upon recruitment!
 
Nolan was nominated as 40 under 40 by ACHR the News

Allie From Arkansas--Scheduling, websites & sheet metal

On this episode, we are joined by Allie Brown from Arkansas Air. Our first podcast guest from Arkansas and our FIRST episode of SEASON 2!
Allie and I discuss scheduling, family business, importance of understanding your customers' needs & being convenient and efficient!
 

Revolutionizing HVAC | Allen Coggins, COCOON

On this episode, we are joined by Allen Coggins from Cocoon. From a small idea, to a company. Allen started in the sheet metal industry and now has created a product that he shares with us. He talks about his plans to attend trade shows to get the word out. Want to learn more about it? Click here.

Memes are Relevant, Here‘s Why

On this episode of the Smart HVAC Marketing Podcast, we are joined by Nick and Micah from Tom Drexler Plumbing, Air & Electric.
We discuss digital marketing, direct mail and the biggest struggle that Tom Drexler has faced thus far. We talk about the importance of instagram stories and talk memes and their importance in marketing. 
Locally owned and operated, Tom Drexler Plumbing, Air & Electric was founded by 4th generation Master Plumber, Tom Drexler, in 1982. They are now one of the area’s largest home service providers with 6 divisions to serve our customers.
Their fleet of over 60 trucks can be seen every day around the Louisville and Indiana areas. The Tom Drexler management team has over 70 years of experience, and the entire staff’s mission is to create “Customers For Life” who use all our services & become raving fans.

Trains, Planes, Automobiles & BOATS | Derek Jackson, Wardlaw

On this episode, we are joined by Derek Jackson from Wardlaw Heating and Cooling. Wardlaw Heating and Cooling is located in Ontario, Canada. Derk oversees sales and marketing for the company as well as human resources. Wardlaw is a 3rd generation company and is celebrating their 40th year in business. We discuss using fireplaces as a marketing tool, their large service area and how boats are used to service some of their island customers!
As Northern Ontario’s leading HVAC contractor, they offer numerous in-home services, including new system installations, duct cleaning and air filtration equipment. With their preventative maintenance memberships, you can rest easy knowing your system will be regularly serviced and you’ll take top priority in the event of an emergency. 

Book More Jobs With Schedule Engine

Very rarely do we get super fired up about particular topics here on the podcast, but if there is one thing that we are always excited to talk about -- it's customer experience. Lucky for us, our good friends over Schedule Engine were willing to hangout with us for a little bit to talk about their product, and how it can help HVAC contractors book more jobs.
On this episode of the Smart HVAC Marketing podcast we are joined by Alyssa Lavik from Schedule Engine. During our conversation we dig into the online booking process and how contractors can improve their entire customer experience simply by making it easier for customers to book service.
Integrated Live & Automated Services
Schedule Engine offers a suite of service to contractors to help improve the booking experience, including:
Online Scheduling
Live Voice Support
24/7 Website Chat
Customer Insights
With these live & automated services, you are able to accomplish the same thing you would get out of a traditional CSR -- but without needing a human booking the job. But have no fear, this isn't one of those "robots taking jobs from humans" stories. There is still a very real and special relationship between humans and technology when it comes to online booking & customer experience. Tune into this episode to learn more!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

Business Blueprint | Lawrence Castillo, Brody Pennell

On this episode, we are joined by Lawrence Castillo from Brody Pennell. This episode is packed full of information! Lawrence shares all his years of experience in the hour that we speak. We talk about what is included in his 'business blueprint,' and his feelings on franchises. 
Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945. Since day one, they have worked hard to provide quality HVAC servicing for their customers.