The TradeMarke

From Amateur to Expert, and Coach! | Roger Daviston

We ALL have to start from scratch!
On this episode, we are joined by Roger Daviston-  Roger has 30 years of business experience and a solid financial understanding of business. He has a B. S. Degree from the University of Alabama in Corporate Finance and Investment Management. He also served as a government bond trader in the early 80s. After that, he built and sold two profitable businesses, one of which was a residential replacement HVAC business. 
Roger has a ton of advice to share regarding cold calling, general sales and he has a great story!

Leading the Way Home | Bonney Heating & Air

On this episode, we are joined by Michelle McCauley from Bonney Heating and Air. In this episode we discuss how important it is to find your target audience before spending thousands of dollars on advertising. We talk about how to position your brand and understanding who you want to represent. 
 

A Conversation with Trudela | Josue Mercado

On this episode we are joined by Josue Mercado from Trudela. He is in charge of marketing for Trudela. We discuss tailoring marketing strategies to fit your audience.
 
Trüdela Partners is a DFW-based company specializing in home service repairs and maintenance. We focus on providing our customers with an exemplary customer experience through preventive maintenance and a first-time fix approach on service appointments.

Work Simpler & Grow Smarter With Housecall Pro | Roland Ligtenberg

On this episode, we are joined by Roland Ligtenberg from Housecall Pro. Housecall Pro specializes in helping HVAC, plumbing and electrical contractors. (and more!)  Housecall Pro includes tools for scheduling, dispatching, mobile payments, text invoices, sales proposals and even an open API, which allows the contractor to build onto the Housecall Pro software. 
 
Roland discusses how easy the Housecall Pro is to use--how you can integrate LSA's (local service ads) and how easy it is to get started and use on a daily basis. 
We discuss how marketing as a mobile only software first was a spectacular marketing move for its target audience. 

EGIA as your HVAC resource

On this episode, we are joined by Jeff Matulich from EGIA.
We discuss what EGIA can offer you and your business--as well as marketing techniques and strategies.

The Importance of a Personal Brand | Adrian Garcia

On this episode, we are joined by Adrian Garcia from Reliable HVACR. Adrian works with his dad's business in south Texas and is primarily working within commercial refrigeration. 
We discuss the importance of having a personal brand and how it has helped business boom--we also talk about the use of instagram and YouTube for advertising purposes.
Last, not certainly not least, we discuss the importance of having your work speak for itself. 
 

Hiring the Right People & Having the Right Tools | Ryan Osterkamp

On this episode, we are joined by Ryan Osterkamp from Quality Comfort Home Services.
We discuss how Ryan went from a one-man-show to a company with over a dozen employees. Quality Comfort has been around for 10 years in the Cincinnati area and spans beyond HVAC.
Listen as Ryan shares his advice for those starting out in HVAC.
 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
 
 

Revenue Follows Service | Brian Gesner, Prestige

On this episode, we are joined by Brian Gesner from Prestige Heating and Air Conditioning. Brian and I discuss marketing strategies in an area where humidity and moisture wreak havoc on homes. With 34 years in the industry and 13 of those running his own business, Gesner knows his stuff. We discuss the importance of taking care of the client first and the importance of service first, revenue second.

Porcelain Hits the Road | All-Pro

On this episode, we are joined by Richard Black and Manny from All-Pro plumbing, heating, air and electrical.
All-Pro does it all. 
They also do whatever they can to get noticed i.e. the 'Toilet Car.' Check out their website to see just how massive and impressive this thing is! 
Richard and Manny talk about how it came to be and why, as well as what went into it to make it happen. 

How One Company Is Helping Grow The Industry | Peterman Bros.

On this episode, we are joined by Chad Peterman from Peterman Bros. Heating and Cooling. 
We discuss how this Indiana business has created an in house training program in hopes of increasing interest and popularity within the trade industry. Their in house training, 'Peterman Top Tech Academy' is a three-month long program in plumbing or heating. 
They start their third class at the end of August.