The TradeMarke

The Importance of Knowing Your Numbers

On this episode, we are joined by John Michel from BDR
BDR is a company focused on coaching and training exclusively in the HVAC space.
BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.
We discuss the importance of making sure you have a marketing strategy centered around your maintenance program, giving your staff the tools to sell, and being upfront about costs on your website. 
 

Strategies for Managing Busy Season Demand

Kiss shoulder season goodbye!
On this episode, we are joined by Alyssa Lavik in our part 2 segment with our friends at Schedule Engine
Alyssa and I discuss some strategies for training effective CSR's, how to prioritize jobs without losing leads, and how if you fail to plan, you plan to fail.
We also discuss Will Smith and King Richard. It all makes sense and is relevant, I promise!

Spring HVAC Strategies to get the Phone Ringing

On this episode, we bring back Marketing Real Talk for its 3rd segment! We talk about the 4 things to do to get your phone ringing as the shoulder season wraps up. (spring is on the horizon, we promise!)
Eric's expert advice include:
1. Using a 3 month tiered system
2. Replacement strategy
3. Duct cleaning
4. Home inspection offer
Eric breaks out his singing skills to let y'all know where Rival is headed in the next couple weeks--stay tuned.

Marketing Made Simple: Back to the Basics

On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.' 
Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.
The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time.
Eric talks about the importance of creating a want or a need in the trade industry.
A special thank you to all of our loyal listeners as we celebrate out 100th episode of The Smart HVAC Marketing Podcast.
 

How to Create A Successful Marketing Campaign

On this episode, we are joined by Eric! He's hopping on here solo today to kick-off a new segment which he is affectionately and appropriately calling "Marketing Real Talk." 
Eric goes over the 4 steps on how to create a successful marketing campaign. The steps include:
Knowing your audience
Knowing your objectives
Having a strategy
Tactics
Join our private Facebook group today to join the discussion and stay up to date with the podcast!

The Importance of Having a Website That Can Scale

On this episode we are joined by Matt Kratos, our newest addition to the Rival Digital team. He's a website creating, coding master! Welcome to the team, Matt!

Strategies for Re-Engaging Your Existing Customer Base

On this episode, we are joined by Sarah Ghirardo from Service Titan.
We chat about how to utilize the slower months and to always keep improving and adapting; starting with your existing, loyal customers. 
Sarah touches on the importance of having consistency in your messaging, incorporating memberships, and cleaning up your marketing plan if it is not working for your business. 
 

How to Make the Most of Your Marketing Budget This Year

On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.
We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment. 
Eric also brings back the "Hold my beer" segment!

Increasing HVAC Sales by Giving Your Customers Choices

In this episode of the Smart HVAC Marketing podcast, Eric is joined by Danielle Putnam from The New Flat Rate.
Founded to help contractors and entrepreneurs find the lost opportunity in their company by giving their customers choices...and when given choices, customers buy more.
The New Flat Rate will double, triple and quadruple service repair sales on day one.
The genius of The New Flat Rate = technicians no longer have to be salesmen. They no longer have to stress out about meeting their sales goals and numbers. Their new focus is to provide the best possible service for their customers by allowing the customer to CHOOSE what level of service they’d like.

How To Strategically Plan for Success in 2022

On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year. 
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan. 
Brody Pennell was voted best company in the LA area, so you know they're doing something right!