The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes

Saturday Dec 25, 2021
A Very Merry Rival Digital Christmas
Saturday Dec 25, 2021
Saturday Dec 25, 2021
Merry Christmas podcast listeners! Eric here, taking a quick break from holiday festivities to wish everyone a happy & healthy holiday season. We appreciate all of our listeners taking the time out of their busy lives to check out our show each and every week.
We are looking forward to a strong 2022 and hope you are as well! If you have any recommendations on people for us to interview, email them to me at eric@rivaldigital.com.

Tuesday Dec 21, 2021
How to Modernize Your HVAC Company Through Marketing & Technology
Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
On this episode, we are joined by David Indursky from ENCON.
We discuss how to use marketing and modern and ever changing technology to your advantage.
We encourage you to use these tips in the upcoming year to grow your business!

Tuesday Dec 14, 2021
How to Grow Your Business in 2022
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
On this episode we are joined by Josh Kelly from Clover Marketing.
Josh has had great success, including taking a business from 6 million to 200 million!
In this episode, we discuss the importance of tracking and knowing your numbers, 3 additional ways to make more revenue and recruitment and retention.
We also talk about how to utilize a ringless voicemail as an effective marketing tool.
Want free marketing tools from Josh? Email him here:
Josh's email address: josh@growwithclover.com

Tuesday Dec 07, 2021
Utilizing Social Media to Grow Your Service Business
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
On this episode, we are joined by Brent and Leslie Harpole of Champion Plumbing
The social media content of Champion Plumbing stood out to us so we wanted to chat with the Harpole's and understand how they grew their social media and where their ideas come from.
Social media is platform that is always changing. With this change, however; it should also always be growing and evolving!
We discuss social media, how the Harpole's got their business where it is today and we also discuss Cracker Barrel of all things! Stay listening.
*New Episodes every Wednesday!*

Tuesday Nov 30, 2021
How to Develop Long-term Relationships with Customers
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
On this episode, we are joined by Rusty Cochran from We Care Plumbing Heating and Air.
We discuss his story and how he got to where he is today and how he developed long-term relationships with the customers he has acquired throughout the years. Why is is important to remain close with your customers? Rusty explains.

Monday Nov 22, 2021
The Ultimate HVAC Marketing Mastermind Session
Monday Nov 22, 2021
Monday Nov 22, 2021
On this episode, we are joined by Josh Smith from Scorpion.
What's better than one marketing agency? 2! Listen to Eric and Josh discuss the importance of figuring out what stage of business you are in--this is crucial in how you go about marketing to your potential customers.
Josh talks about how to exposing yourself to customers you already work with will help you get name recognition and in turn, more leads.
This is our LAST podcast before the Thanksgiving Holiday, so enjoy your family, your feast and the time-off!

Thursday Nov 18, 2021
Q4 Rival Digital Company Update & HVAC Marketing Tips
Thursday Nov 18, 2021
Thursday Nov 18, 2021
On this episode, we are joined by our very own Marketing Specialist, Sophia Klemenz! She has been full-time with us since the summer and is the brains behind the podcast. Usually she is behind the scenes editing the episodes, but today she is a guest! (she's also typing her own description as you read this...hello!)
This episode includes marketing tips as well as a company update! We've had lots of changes since the last company update--so stay tuned!

Tuesday Nov 16, 2021
How to Increase Call Conversion for Your HVAC Business
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
On this episode, we are joined by Zac Garside from Power Selling Pros.
We discuss how CSR's should provide an amazing experience with every call they take. We touch on how your CSR's should define, manage and model expectations that you put into place in your company. Zac offers a lot of advice and expertise in how to keep your CSR's effective, efficient and booking leads.

Thursday Nov 11, 2021
How HVAC Contractors Can Save Time and Money Every Day (Part 2)
Thursday Nov 11, 2021
Thursday Nov 11, 2021
On this episode of the podcast, we welcome back the crew over at CompanyCam for part 2 of our discussion on how to organize your job photos and save time in the field. Our guest, Claire shares a ton of useful insight on how to set up the new showcases feature and we break down how it can help your HVAC SEO.
CompanyCam is the only app that every contractor needs. Over the past few years, they've seen huge growth with their app because it is simple to use, and extremely efficient for your technicians to organize photos out in the field.
Rival Digital is proud to be a CompanyCam partner & website showcase implementation specialist. If you are using CompanyCam and would like to set up showcases on your website free of charge, let us know!

Tuesday Nov 09, 2021
How HVAC Contractors Can Grow Their Business With ECommerce (Part 2)
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
In this episode, we welcome back the Contractor Commerce team. This time, we are joined by Paul Redman, AKA "Tall Paul." Some of you may know him from his podcast - To The Point, so you are certainly in for a treat in this episode!
Contractor Commerce allows contractors to set up HVAC Ecommerce shops on their website. With this tool, you can drop ship air filters directly to your customers, sell maintenance agreements, and offer system replacement estimates right from your website!
During our discussion, we expand on how HVAC contractors can utilize Contractor Commerce to increase sales & grow their maintenance agreement membership online. Additionally, we offer some free marketing ideas that you can implement right away!





