The TradeMarke

How Frederick Air Navigated the Pandemic | Dave Schmidt

On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air. This business was started in 1992 by Dave's father. 
In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees.
Dave and I also discuss how Frederick air stands out by prioritizing customer experience over customer service.
(yes, there is another installment of 'HVAC Trivia' in this episode!)

Zero To 75--How C&C Embraced Growth & Family | Dayna Hottle

In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from C&C.This family-owned Detroit based HVAC company has expanded to 75 employees since its conception in 1948.Dayna Hottle is the General Manager and has been with her family's business since she graduated college in 2005. In this episode, we have another installment of HVAC Trivia, and discuss how C&C markets themselves and how they pride themselves on the fact that they are a family run business.

Testing Fast & Failing Fast--What Makes York Stand Out | Eric Bonde

In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York.
 
We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties. 
We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!

Q2 Rival Digital Company Update

This episode Eric discusses what is going on in the second quarter here at Rival Digital. This includes having top dogs from the HVAC industry on the podcast in the next month or so. Rival also has a new office space and has been nominated for some awards!
This episode brings all of our loyal listeners up to date with what is happening with your favorite HVAC podcast!
 
 

More Branding, Less Ad Spend | Joy Payne, Champion Comfort Systems

In this episode of the Smart HVAC Marketing podcast, we are joined by Joy Payne from Champion Comfort Systems.
We discuss the importance of branding and how doing it right could save your company $$.
 
Champion Comfort Experts specializes in fast, on-time service that’s catered to our customers' needs. 
As a family-owned and operated company with over 50 years of combined local experience, they know what’s important.

Here's How to Jump Start Your Brand Awareness | Kyle Gargaro, ACHR News

In this episode of the Smart HVAC Marketing podcast, we are joined by Kyle Gargaro from ACHR News. 
Kyle is the editorial director for the HVAC publication. We discuss how to set-up your HVAC business for success, and focus on the different outlets of achieving brand awareness. 
The Air Conditioning, Heating and Refrigeration NEWS is the HVACR contractor’s weekly newsmagazine and is the industry’s most trusted and utilized direct communications link to the HVACR buyer. The NEWS assists the decision-makers in all branches of the HVACR industry. In addition to contractors, our readers include manufacturers, distributors, parts and supply wholesalers, and service companies and their various departments.

How Automation Can Turn into $$ | Anthony Pascucci, Sansone Air

In this episode of the Smart HVAC Marketing podcast, we are joined by Anthony Pascucci from Sansone Air.
Listen as we discuss how automation services can turn your leads into cold-hard- cash.
For over 45 years, Sansone has operated as a family owned & operated company focused on helping other families with products and services for the best in home comfort. Since 1976, their team has grown to become the #1 provider of air conditioning services in South Florida. Our expert A/C technicians are also leaders in their fields, with the best in training, experience and certifications.

Supplying Your HVAC With What It Needs | Jeff Mosler, Nexa

In this episode of the Smart HVAC Marketing podcast, we are joined by Jeff Mosler from Nexa.
 
What is Nexa?
For over 30 years, Nexa has provided answering and virtual receptionist services to thousands of companies across the U.S. Our premium service and client-first mentality has allowed them to continuously grow their service offerings and focus on technological advancements to better serve our customers across a wide range of businesses. Their business principles are built on a foundation of strong customer experience and a commitment to staying at the forefront of technology and innovation. With these principles in mind, Nexa Receptionists have delivered exemplary business solutions across multiple industry verticals since 1982.
Rival Digital is happy to partner with Nexa, allowing HVAC businesses to have unlimited access at success.
 

How to Achieve ROI on HVAC | Ted Fox--Fox & Sons

In this episode of the Smart HVAC Marketing podcast, we are joined by Ted Fox from Fox and Sons.
We discuss how beneficial it is to partner with good companies, capture leads and what makes a good website.
 
For more than 20 years, Fox & Sons has been a trusted name in the Vernon home service industry. From plumbing maintenance and repairs to heating and cooling services, and even electrical repairs and replacements, they do it all! Through quality workmanship, exceptional customer service, and competitive pricing, they have become an A+ company with accreditation from the Better Business Bureau.

Character and Integrity and its Impact on HVAC | Chuck Worley- Worley's Home Services

In this episode of the Smart HVAC Marketing Podcast, we are joined by Chuck Worley from Worley's Home Services.
We discuss how Chuck got to where he is today. His success, like many others, was not without setbacks and hardships.
 
At Worley's Home Services, they have built their reputation on quality work and superior customer satisfaction. Every plumber, electrician, and technician at Worley's Home Services is committed to exceeding your expectations and providing friendly, courteous service. Worley's will guide you through every step of the process, ensuring that you get the highest return on your investment and that you never pay for services you don't need.