The TradeMarke

The Importance of Women In HVACR, Colleen Keyworth

On this episode, we are joined by Colleen Keyworth from Women in HVACR.
Established in 2002, Women in HVACR has a goal of empowering women to succeed through networking opportunities, mentoring and education. 
In the episode, Colleen mentions that at trade shows there was never any lines at the ladies room. In short, the goal of Women In HVACR is to increase those lines & help women in a male-dominated field.
We also introduce a new segment in this episode! Marketing This or That!
*we do not own the rights to the song used in this episode*

How to Leverage Video to Grow Your Brand Online

On this episode, we are joined by Richard Kohberger from Service Titan.
Richard, an actor, had an idea and made it a reality. The idea? Create a YouTube channel with videos that help contractors grow their business. 
His YouTube channel can be found here: https://www.youtube.com/c/BlueCollarNerd
 
We discuss his interest in helping others through video, how he started, and what equipment is needed to separate good video quality and great video quality.  

The Importance of Indoor Air Quality in 2021 and Beyond

On this episode, we are joined by Lisa Schutz and Jeff Bailey from RGF Environmental.  We spend 90% of our lives indoors, so knowing what's in the air you breathe is important. We discuss how COVID affected the way people view their homes. Due to the pandemic, people are more aware of the air that they breathe in their homes. We also touch upon marketing tips, for example, how there are different seasons for different advertisements. 

Everything You Need to Know About the Joseph Groh Foundation | John & Vicki LaPlant

On this episode, we are joined by the one and only John and Vicki LaPlant. They are HVAC Hall of Famers and we are so grateful to have them on the podcast!
John and Vicki started out working at Lennox. They met each other there and have been together ever since! Between the two of them, they have 100 years of HVAC knowledge and experience.
In this episode, we talk about how to maintain a work/life balance--Vicki and John share some great marketing tips about truck wraps, and we touch upon the world from a work from home perspective.
John shares that the world is more receptive to change and innovation thank to the pandemic, and we discuss the Joseph Groh Foundation.
Rival Digital is a proud supporter and donor of the Joseph Groh Foundation.

Providing an Out of This World Experience

On this episode, we are joined by Kim Martin from Martin's Heating and Air.
We discuss their marketing concept and how it took off--& why. We talk mascots, helping out your community and what makes Martin's Heating and Air stand out--(it's not of this world.)
 

Building Your Own Brand as an HVAC Contractor

On this episode, we are joined by Shawn Brady from Goodman Manufacturing. Shawn has been in the business for 15 years, so he has plenty of experience and tips to share! 
We talk about being your own brand and standing out. We also touch upon SEO, websites and the importance of brand building.

Becoming the Logical Choice for Home Comfort

On this episode, we are joined by Josh Harper from Air Logic.
Air Logic is located South of Atlanta, GA. Josh has been in the industry for 20 years and started his own business. We discuss how to handle negative reviews, how he does good for the community and he reveals how a popular TV show has impacted his business, for the better. 
Air Logic Heating and Air Conditioning brings more than 20 years of HVAC experience to every job. They've earned the Super Service Award Angie's List.

Tips for Managing a Team of Service Technicians

On this episode, we are joined by Nolan Sarandou from Jackson Comfort Services, based out of Akron, OH. We discuss advice for managing a team, what leadership looks like and we touch upon recruitment!
 
Nolan was nominated as 40 under 40 by ACHR the News

Allie From Arkansas--Scheduling, websites & sheet metal

On this episode, we are joined by Allie Brown from Arkansas Air. Our first podcast guest from Arkansas and our FIRST episode of SEASON 2!
Allie and I discuss scheduling, family business, importance of understanding your customers' needs & being convenient and efficient!
 

Revolutionizing HVAC | Allen Coggins, COCOON

On this episode, we are joined by Allen Coggins from Cocoon. From a small idea, to a company. Allen started in the sheet metal industry and now has created a product that he shares with us. He talks about his plans to attend trade shows to get the word out. Want to learn more about it? Click here.