The TradeMarke

The Importance of Utilizing Data | Central Cooling and Heating

On this episode, we are joined by Sean and Drew from Central Cooling and Heating from Woburn, Massachusetts.
In this episode, we discuss being accountable and using date to help propel Central Heating and Cooling towards greater success.
We talk data, data, data! --and how it can drive the type of business you want.
We also talk about how working in a trade industry can give you skills that no one can ever take from you. 
 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts. 

The Many Hats of Mountaineer | Drew & Joshua

On this episode we are joined by Drew and Joshua of Mountaineer Heating and Cooling in Boone, North Carolina. Mountaineer, established in 1981, is a family business that puts family and customers at the forefront of their company. 
In this episode, we discuss the family dynamic, and how Joshua is trying to make mountaineer a widely known brand. He shares his branding and marketing secrets and tips on how he plans to make Mountaineer a household name.
 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts. 

Everything You Need To Know About Service World Expo 2021 | Pete Danielson - Service Nation

Are you ready to get back to in-person conferences & trade shows? Well lucky for you, Service World Expo is back and better than ever! Break out the bourbon - because this year it will be held in Louisville, Kentucky from September 21st - 24th. 
In this episode of the Smart HVAC Marketing podcast, we talk to Pete Danielson, VP of Market Development at Service Nation about what to expect at the event. We also share some exciting news about Rival Digital's involvement at Service World.
Use our promo code ‘SWEPOD21’ for $20 off of event registration
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
If you are interested in recording a podcast episode with Eric at the event, stay tuned for more details!

Building a Career Where There is Always a Demand | LimRic Plumbing, Heating, & Air

One this episode, we are joined by Kelly Palenske from Lim Ric Plumbing, Heating and air.
We discuss how it is important to build a career in a occupation where there is always to be a demand. 
We talk about how LimRic has become the best place to work 3 years running and what keeps their employees happy and motivated. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Staying Accountable to Their Customers | Western Heating and Air

This week we are joined by Ryan Snow from Western Heating and Air.
We discuss their 4 step process that puts customers first. Snow talks about his companies goal of giving customers an experience and having the customers do the advertising for them. (reviews and testimonials)
Snow shares with us his family ties to the business and how it's impacted their branding and grown their business.
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The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
 

How Leaders Grow Businesses | Julian Scadden - Nexstar Network

This episode we are joined by Julian Scadden from Nexstar Network. This ex-plumber is now a part of a member-owned organization that coaches and trains residential plumbing, electric and HVAC businesses.
We discuss how leaders can grow businesses, you can't outrun what you don't know & the importance of hiring people that know more than you. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Links:
The Big 5, Jim Hamilton

91 Years of HVAC, What is Standard's Secret? | Claire Ferrara

In this episode, we are joined by Claire Ferrara from Standard Heating and Air, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing. 
 
We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program. 

What is Service Roundtable, and What Does it Mean for Your Business? | Matt Michel

In this episode, we are joined by Matt Michel from Service Roundtable. Michel started his career in the engineering world and found himself in the marketing world.
We discuss his path to how he got to where he is today as well as how Service Roundtable can help your HVAC business.
Topics include digital forms of marketing that Service Roundtable utilizes, as well as how your company can join the Service Roundtable.
Michel and I play another round of HVAC trivia, and he offers his expert advice to new and entrepreneur contractors.
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The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How Frederick Air Navigated the Pandemic | Dave Schmidt

On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air. This business was started in 1992 by Dave's father. 
In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees.
Dave and I also discuss how Frederick air stands out by prioritizing customer experience over customer service.
(yes, there is another installment of 'HVAC Trivia' in this episode!)

Zero To 75--How C&C Embraced Growth & Family | Dayna Hottle

In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from C&C.This family-owned Detroit based HVAC company has expanded to 75 employees since its conception in 1948.Dayna Hottle is the General Manager and has been with her family's business since she graduated college in 2005. In this episode, we have another installment of HVAC Trivia, and discuss how C&C markets themselves and how they pride themselves on the fact that they are a family run business.