The TradeMarke

Memes are Relevant, Here‘s Why

On this episode of the Smart HVAC Marketing Podcast, we are joined by Nick and Micah from Tom Drexler Plumbing, Air & Electric.
We discuss digital marketing, direct mail and the biggest struggle that Tom Drexler has faced thus far. We talk about the importance of instagram stories and talk memes and their importance in marketing. 
Locally owned and operated, Tom Drexler Plumbing, Air & Electric was founded by 4th generation Master Plumber, Tom Drexler, in 1982. They are now one of the area’s largest home service providers with 6 divisions to serve our customers.
Their fleet of over 60 trucks can be seen every day around the Louisville and Indiana areas. The Tom Drexler management team has over 70 years of experience, and the entire staff’s mission is to create “Customers For Life” who use all our services & become raving fans.

Trains, Planes, Automobiles & BOATS | Derek Jackson, Wardlaw

On this episode, we are joined by Derek Jackson from Wardlaw Heating and Cooling. Wardlaw Heating and Cooling is located in Ontario, Canada. Derk oversees sales and marketing for the company as well as human resources. Wardlaw is a 3rd generation company and is celebrating their 40th year in business. We discuss using fireplaces as a marketing tool, their large service area and how boats are used to service some of their island customers!
As Northern Ontario’s leading HVAC contractor, they offer numerous in-home services, including new system installations, duct cleaning and air filtration equipment. With their preventative maintenance memberships, you can rest easy knowing your system will be regularly serviced and you’ll take top priority in the event of an emergency. 

Book More Jobs With Schedule Engine

Very rarely do we get super fired up about particular topics here on the podcast, but if there is one thing that we are always excited to talk about -- it's customer experience. Lucky for us, our good friends over Schedule Engine were willing to hangout with us for a little bit to talk about their product, and how it can help HVAC contractors book more jobs.
On this episode of the Smart HVAC Marketing podcast we are joined by Alyssa Lavik from Schedule Engine. During our conversation we dig into the online booking process and how contractors can improve their entire customer experience simply by making it easier for customers to book service.
Integrated Live & Automated Services
Schedule Engine offers a suite of service to contractors to help improve the booking experience, including:
Online Scheduling
Live Voice Support
24/7 Website Chat
Customer Insights
With these live & automated services, you are able to accomplish the same thing you would get out of a traditional CSR -- but without needing a human booking the job. But have no fear, this isn't one of those "robots taking jobs from humans" stories. There is still a very real and special relationship between humans and technology when it comes to online booking & customer experience. Tune into this episode to learn more!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.

Business Blueprint | Lawrence Castillo, Brody Pennell

On this episode, we are joined by Lawrence Castillo from Brody Pennell. This episode is packed full of information! Lawrence shares all his years of experience in the hour that we speak. We talk about what is included in his 'business blueprint,' and his feelings on franchises. 
Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945. Since day one, they have worked hard to provide quality HVAC servicing for their customers. 

From Amateur to Expert, and Coach! | Roger Daviston

We ALL have to start from scratch!
On this episode, we are joined by Roger Daviston-  Roger has 30 years of business experience and a solid financial understanding of business. He has a B. S. Degree from the University of Alabama in Corporate Finance and Investment Management. He also served as a government bond trader in the early 80s. After that, he built and sold two profitable businesses, one of which was a residential replacement HVAC business. 
Roger has a ton of advice to share regarding cold calling, general sales and he has a great story!

Leading the Way Home | Bonney Heating & Air

On this episode, we are joined by Michelle McCauley from Bonney Heating and Air. In this episode we discuss how important it is to find your target audience before spending thousands of dollars on advertising. We talk about how to position your brand and understanding who you want to represent. 
 

A Conversation with Trudela | Josue Mercado

On this episode we are joined by Josue Mercado from Trudela. He is in charge of marketing for Trudela. We discuss tailoring marketing strategies to fit your audience.
 
Trüdela Partners is a DFW-based company specializing in home service repairs and maintenance. We focus on providing our customers with an exemplary customer experience through preventive maintenance and a first-time fix approach on service appointments.

Work Simpler & Grow Smarter With Housecall Pro | Roland Ligtenberg

On this episode, we are joined by Roland Ligtenberg from Housecall Pro. Housecall Pro specializes in helping HVAC, plumbing and electrical contractors. (and more!)  Housecall Pro includes tools for scheduling, dispatching, mobile payments, text invoices, sales proposals and even an open API, which allows the contractor to build onto the Housecall Pro software. 
 
Roland discusses how easy the Housecall Pro is to use--how you can integrate LSA's (local service ads) and how easy it is to get started and use on a daily basis. 
We discuss how marketing as a mobile only software first was a spectacular marketing move for its target audience. 

EGIA as your HVAC resource

On this episode, we are joined by Jeff Matulich from EGIA.
We discuss what EGIA can offer you and your business--as well as marketing techniques and strategies.

The Importance of a Personal Brand | Adrian Garcia

On this episode, we are joined by Adrian Garcia from Reliable HVACR. Adrian works with his dad's business in south Texas and is primarily working within commercial refrigeration. 
We discuss the importance of having a personal brand and how it has helped business boom--we also talk about the use of instagram and YouTube for advertising purposes.
Last, not certainly not least, we discuss the importance of having your work speak for itself.