The TradeMarke

Easy Ways To Track Your HVAC Marketing Efforts | Brie E. Anderson - Beast Analytics

For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier! 
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!). 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How HVAC Contractors Can Save Time & Money Every Day | Luke Hanson - CompanyCam

CompanyCam is the only app every contractor needs. It helps HVAC contractors: 
Document your jobs
Communicate with your crews
Cover your company's butt
On this episode of the Smart HVAC Marketing podcast, I am joined by Luke Hanson, CEO of CompanyCam - and we talk about how this innovative field software can help your HVAC business save time and money. 
But it does so much more than just documenting jobs. You can utilize this tool to have a real-time feed of projects, and create a constant flow of before & after content for your website and social media. 
If you're interested in learning more about CompanyCam, check out Rival Digital's referral link. Here, you'll be able to sign up for a free 14-day trial, and get 50% off your first 2 months. Rival Digital does not profit off of this in any way, shape, or form. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Finding Ways To Operate Your Business More Efficiently | Jeremy Hairston - Complete Comfort LLC

Since starting his HVAC business, Jeremy Hairston has been doing a majority of the backend work by hand - resulting in more work hours spent doing tedious work. 
He has spent the past few months finding new ways to make this work more efficient so he can allocate his work hours more appropriately and get to spend more time doing work for customers.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges that have faced Complete Comfort during the start up phase, and different ways Jeremy has overcome these obstacles. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Dialing In Your HVAC Marketing In Different Areas | Matt Tyner - Max Service Group

Matt Tyner has been involved in the HVAC industry for his entire professional career and it shows! He brings a wealth of knowledge and insight that is hard to find in the industry. His combination of marketing expertise and HVAC knowledge has benefitted Max Service Group nicely, as they have a very large footprint in three metropolitan ares:
Williams Comfort Air (Indianapolis, IN)
Mr. Plumber (Indianapolis, IN)
Thomas & Galbraith Heating, Cooling & Plumbing (Cincinnati, OH)
Jarboe's Heating, Cooling & Plumbing (Louisville, KY)
In this episode of the Smart HVAC Marketing podcast, Matt shares how they've dialed in their marketing plan across the different areas, and the benefit of building a HVAC company that is rooted in a customer-first approach.
If you're an HVAC contractor looking to learn more tip & tricks from Matt, check out his blog - HVACMatt.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Building A Personal Brand On Instagram | Ashley Lynds - Global The Source

When the pandemic hit in 2020, in-person events such as conferences quickly began to get cancelled. Because of so, many sales professionals and business owners had to shift how they marketed their business. 
For Ashley Lynds at Global The Source, this meant building her personal brand, HVAC Ash, on Instagram and promoting products directly to HVAC businesses. 
The result has been incredible. Even though Global sells directly to wholesalers, who in turn sell to the contractors - they have managed to become a brand personality that encourages contractors to ask questions and learn more about their products. 
In this episode of the Smart HVAC Marketing podcast, we talk about what sparked this idea, and how Global is leveraging this idea to integrate it in their marketing plan. 
Follow Ashley on Instagram - @hvac_ash
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Getting The Job Done Right The First Time | Jordan Gomez - Salt Air

For a lot of the larger HVAC companies out there, it's all about how many jobs you can fit in one day - because more jobs = more money. But this style of business management can occasionally yield a fall in the quality of workmanship.
For Jordan Gomez, owner of Salt Air HVAC, his motto is keeping quality and honesty as the fundamental building blocks of everything they do. Even if that means taking extra time to make sure the job is done right the very first time. 
During this episode of the Smart HVAC Marketing podcast, we dive into how HVAC contractors can leverage the power of instagram to learn changes in the trade, the power of integrity, and much more. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Learning New Skills in The HVAC Industry | Megan Bierlein - American Comfort

The start of 2021 was a much anticipated fresh beginning for most people - including Andrei Gaspar, and his fiance Megan. At the beginning of 2021 they launched their HVAC business - American Comfort Heating & Cooling, and haven't looked back. 
Megan, who is a nurse by trade, quickly had to learn the ins and outs of marketing, sales, and even some hands-on HVAC skills. 
In this episode of the Smart HVAC Marketing podcast, we will dive into how they landed their first 100 customers, and some of the challenges and difficulties presented along the way.  
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing and website design agency for HVAC contractors. We can help you stand out from your competition and grow your business. 

Staying Ahead Of The Curve In A Growing Area | Ronnie Roberts - Heritage Air Conditioning & Heating

Austin, Texas has consistently been one of America's fastest growing cities for quite a few years now. But what does that mean for the local HVAC industry? 
Certainly with the population booming, there is plenty of new construction going on, but there is also still a fair share of homes that are undergoing renovation and enhancements to their existing systems. 
During this episode of the Smart HVAC Marketing podcast, Ronnie Robert shares sheds some light on how the rapid growth in Austin has trickled down to the HVAC industry, and how he is prioritizing customer happiness over rapid growth. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How To Use Direct Mail For HVAC Marketing | Edgar Esparza - A Star Air Conditioning & Plumbing

When it comes to marketing your HVAC business, there are a lot of different bases to cover. For the team at A Star Air Conditioning & Plumbing, that holds true as well. And when you are located in a highly-populated area with several other HVAC businesses, you have to hit every avenue in order to maintain top of mind awareness. 
During this episode of the Smart HVAC Marketing podcast, we speak with Edgar Esparza about how they strategically use direct mail as a component of their marketing. Additionally, we hit on the recent Texas winter storm, and how it affected their HVAC & plumbing divisions.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Making Waves In The HVAC Industry | Ben Poole - HVAC Tactical

Ben Poole is the founder of HVAC Tactical - which is a movement that is taking the HVAC industry by storm! But Ben is more than just a guy who sells cool hats. He is an entrepreneur, investor, podcast host, HVAC sales & business coach - just to name a few. 
In 2018 he launched HVAC Tactical as a way for HVAC professionals who were passionate about their craft to wear cool gear that represented what they do for a living.
HVAC Tactical is much more than just a brand - it's a mindset. 
During our discussion, Ben said "...being tactical is a mindset! It's seeing the end before you even begin. Calculating, planning, and plotting every step to ensure the success of the overall team, job, or goal is what HVAC Tactical is all about." 
Check out this episode of the Smart HVAC Marketing podcast to learn more about Ben's story, and the vision for HVAC Tactical. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing agency for residential HVAC contractors. We help HVAC businesses generate more install leads and grow their top of mind awareness by offering cutting-edge service. 
Some of our services include: 
Website Design
Online Advertising
Search Engine Optimization (SEO)
Social Media
Reputation Management
Review Solicitation
and more!
Contact us today to learn more about how we can help you see explosive growth in your business! www.rivaldigital.com