The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes

Wednesday Aug 18, 2021
Hiring the Right People & Having the Right Tools | Ryan Osterkamp
Wednesday Aug 18, 2021
Wednesday Aug 18, 2021
On this episode, we are joined by Ryan Osterkamp from Quality Comfort Home Services.
We discuss how Ryan went from a one-man-show to a company with over a dozen employees. Quality Comfort has been around for 10 years in the Cincinnati area and spans beyond HVAC.
Listen as Ryan shares his advice for those starting out in HVAC.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Monday Aug 16, 2021
Revenue Follows Service | Brian Gesner, Prestige
Monday Aug 16, 2021
Monday Aug 16, 2021
On this episode, we are joined by Brian Gesner from Prestige Heating and Air Conditioning. Brian and I discuss marketing strategies in an area where humidity and moisture wreak havoc on homes. With 34 years in the industry and 13 of those running his own business, Gesner knows his stuff. We discuss the importance of taking care of the client first and the importance of service first, revenue second.

Wednesday Aug 11, 2021
Porcelain Hits the Road | All-Pro
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
On this episode, we are joined by Richard Black and Manny from All-Pro plumbing, heating, air and electrical.
All-Pro does it all.
They also do whatever they can to get noticed i.e. the 'Toilet Car.' Check out their website to see just how massive and impressive this thing is!
Richard and Manny talk about how it came to be and why, as well as what went into it to make it happen.

Monday Aug 09, 2021
How One Company Is Helping Grow The Industry | Peterman Bros.
Monday Aug 09, 2021
Monday Aug 09, 2021
On this episode, we are joined by Chad Peterman from Peterman Bros. Heating and Cooling.
We discuss how this Indiana business has created an in house training program in hopes of increasing interest and popularity within the trade industry. Their in house training, 'Peterman Top Tech Academy' is a three-month long program in plumbing or heating.
They start their third class at the end of August.

Wednesday Aug 04, 2021
ACCA & The Industry | Deb Weiner & Barton James
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
On this episode of the Smart HVAC Marketing Podcast, we welcome Deb Weiner and Barton James from ACCA (Air-Conditioning Contractors of America) We discuss the upcoming conference in NOLA in November--Join ACCA
We also discuss how ACCA helps gain access and employment in the HVAC Industry and how ACCA is navigating the labor shortage.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Monday Aug 02, 2021
Monday Aug 02, 2021
On this episode, we are joined by Alyssa Rogers and Trevor Smith from Rogers Heating, Cooling & Electrical. This South Boston business has been around since 1996, and has since re-branded in 2018.
We discuss the importance of brand awareness, why truck wraps are vital to growth & how they want their customers and community to view what they do.
It has always been the Rogers’ passion to provide customers with exceptional HVAC products and services. They have achieved this thanks to their strong team of employees. They attribute the growth of the business over the years to their strong team of hard-working employees.

Wednesday Jul 28, 2021
The Importance of Utilizing Data | Central Cooling and Heating
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
On this episode, we are joined by Sean and Drew from Central Cooling and Heating from Woburn, Massachusetts.
In this episode, we discuss being accountable and using date to help propel Central Heating and Cooling towards greater success.
We talk data, data, data! --and how it can drive the type of business you want.
We also talk about how working in a trade industry can give you skills that no one can ever take from you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Monday Jul 26, 2021
The Many Hats of Mountaineer | Drew & Joshua
Monday Jul 26, 2021
Monday Jul 26, 2021
On this episode we are joined by Drew and Joshua of Mountaineer Heating and Cooling in Boone, North Carolina. Mountaineer, established in 1981, is a family business that puts family and customers at the forefront of their company.
In this episode, we discuss the family dynamic, and how Joshua is trying to make mountaineer a widely known brand. He shares his branding and marketing secrets and tips on how he plans to make Mountaineer a household name.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Monday Jul 26, 2021
Monday Jul 26, 2021
Are you ready to get back to in-person conferences & trade shows? Well lucky for you, Service World Expo is back and better than ever! Break out the bourbon - because this year it will be held in Louisville, Kentucky from September 21st - 24th.
In this episode of the Smart HVAC Marketing podcast, we talk to Pete Danielson, VP of Market Development at Service Nation about what to expect at the event. We also share some exciting news about Rival Digital's involvement at Service World.
Use our promo code ‘SWEPOD21’ for $20 off of event registration
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
If you are interested in recording a podcast episode with Eric at the event, stay tuned for more details!

Wednesday Jul 21, 2021
Building a Career Where There is Always a Demand | LimRic Plumbing, Heating, & Air
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
One this episode, we are joined by Kelly Palenske from Lim Ric Plumbing, Heating and air.
We discuss how it is important to build a career in a occupation where there is always to be a demand.
We talk about how LimRic has become the best place to work 3 years running and what keeps their employees happy and motivated.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.





