The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes

Tuesday Jun 29, 2021
Testing Fast & Failing Fast--What Makes York Stand Out | Eric Bonde
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York.
We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties.
We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!

Tuesday Jun 22, 2021
Q2 Rival Digital Company Update
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
This episode Eric discusses what is going on in the second quarter here at Rival Digital. This includes having top dogs from the HVAC industry on the podcast in the next month or so. Rival also has a new office space and has been nominated for some awards!
This episode brings all of our loyal listeners up to date with what is happening with your favorite HVAC podcast!

Friday Jun 04, 2021
More Branding, Less Ad Spend | Joy Payne, Champion Comfort Systems
Friday Jun 04, 2021
Friday Jun 04, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Joy Payne from Champion Comfort Systems.
We discuss the importance of branding and how doing it right could save your company $$.
Champion Comfort Experts specializes in fast, on-time service that’s catered to our customers' needs.
As a family-owned and operated company with over 50 years of combined local experience, they know what’s important.

Tuesday Jun 01, 2021
Here's How to Jump Start Your Brand Awareness | Kyle Gargaro, ACHR News
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Kyle Gargaro from ACHR News.
Kyle is the editorial director for the HVAC publication. We discuss how to set-up your HVAC business for success, and focus on the different outlets of achieving brand awareness.
The Air Conditioning, Heating and Refrigeration NEWS is the HVACR contractor’s weekly newsmagazine and is the industry’s most trusted and utilized direct communications link to the HVACR buyer. The NEWS assists the decision-makers in all branches of the HVACR industry. In addition to contractors, our readers include manufacturers, distributors, parts and supply wholesalers, and service companies and their various departments.

Friday May 28, 2021
How Automation Can Turn into $$ | Anthony Pascucci, Sansone Air
Friday May 28, 2021
Friday May 28, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Anthony Pascucci from Sansone Air.
Listen as we discuss how automation services can turn your leads into cold-hard- cash.
For over 45 years, Sansone has operated as a family owned & operated company focused on helping other families with products and services for the best in home comfort. Since 1976, their team has grown to become the #1 provider of air conditioning services in South Florida. Our expert A/C technicians are also leaders in their fields, with the best in training, experience and certifications.

Wednesday May 26, 2021
Supplying Your HVAC With What It Needs | Jeff Mosler, Nexa
Wednesday May 26, 2021
Wednesday May 26, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Jeff Mosler from Nexa.
What is Nexa?
For over 30 years, Nexa has provided answering and virtual receptionist services to thousands of companies across the U.S. Our premium service and client-first mentality has allowed them to continuously grow their service offerings and focus on technological advancements to better serve our customers across a wide range of businesses. Their business principles are built on a foundation of strong customer experience and a commitment to staying at the forefront of technology and innovation. With these principles in mind, Nexa Receptionists have delivered exemplary business solutions across multiple industry verticals since 1982.
Rival Digital is happy to partner with Nexa, allowing HVAC businesses to have unlimited access at success.

Monday May 24, 2021
How to Achieve ROI on HVAC | Ted Fox--Fox & Sons
Monday May 24, 2021
Monday May 24, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Ted Fox from Fox and Sons.
We discuss how beneficial it is to partner with good companies, capture leads and what makes a good website.
For more than 20 years, Fox & Sons has been a trusted name in the Vernon home service industry. From plumbing maintenance and repairs to heating and cooling services, and even electrical repairs and replacements, they do it all! Through quality workmanship, exceptional customer service, and competitive pricing, they have become an A+ company with accreditation from the Better Business Bureau.

Friday May 21, 2021
Friday May 21, 2021
In this episode of the Smart HVAC Marketing Podcast, we are joined by Chuck Worley from Worley's Home Services.
We discuss how Chuck got to where he is today. His success, like many others, was not without setbacks and hardships.
At Worley's Home Services, they have built their reputation on quality work and superior customer satisfaction. Every plumber, electrician, and technician at Worley's Home Services is committed to exceeding your expectations and providing friendly, courteous service. Worley's will guide you through every step of the process, ensuring that you get the highest return on your investment and that you never pay for services you don't need.

Thursday May 20, 2021
Thursday May 20, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Scott Stewart from Swift Services.
We discuss how throughout the years Swift Services was able to adapt and change their marketing habits with the change and growth of technology.
Scott talks about how his slogan, 'Follow the snowman' has helped the business gain name recognition.
What can you expect out of Swift Services?
When you are looking for prompt and professional service, you can find the experienced HVAC and electrical teams you need at A+ Heating & Cooling – Electrical and Swift Services, Heating, Cooling & Electrical.

Wednesday May 19, 2021
Wednesday May 19, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Marc Morales from Absolute Comfort Heating and Air Conditioning. With his business in close proximity to LA county, Marc discusses what how he stays ahead of all the competition surrounded by approximately 10 million potential customers.
Absolute Comfort Heating & Air Conditioning is southern California’s trusted HVAC experts. Whether you need service, replacement, or a new installation, we specialize in residential HVAC applications and can help pick the unit best suited for your needs. With over 30 years of experience, we pride ourselves on offering honest, quality work.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.