The TradeMarke

Social Media Marketing For HVAC Contractors | Tyler Lewis - Air Master Heating & Air Conditioning

As a millennial, Tyler Lewis was part of the first generation to have access to the internet, smart phones, and modern online platforms - such as social media. So when he started his heating & cooling business in 2008, he knew that social media and digital marketing needed to be at the forefront of his business.
Throughout his 13 years in business, Air Master has seen exponential growth year-over-year largely due to his marketing efforts, and attributes a lot of that success to the utilization of Facebook. 
In this episode of the Smart HVAC Marketing podcast, we talk more about different ways that he has uses social media to generate more business. Also, we discuss the importance of being proactive in marketing research in order to understand the consumer behavior of future generations. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How Much Does HVAC Digital Marketing Cost?

A question that we get all the time here at Rival Digital is "how much does HVAC digital marketing cost?" The short answer is "it depends." There are a lot of variables that go into play when it comes to pricing our services. So before we can answer how much it will cost, we need to first understand these three things:
What are your business goals?
What is your marketing budget?
What pricing model makes most sense for you?
In this post, we are going to break down each of those three questions. Knowing the answer to these questions will help speed up the buying process for digital marketing services, and will allow you to avoid wasting your time with agencies that may not necessarily be a fit for your company.

Weathering The Harsh Winter Climate In Montana | Ryan Doran - Anderson's HVAC & Plumbing

Anderson's HVAC, Plumbing, & Electrical has been serving western Montana since 1976. So as you can imagine, they've been in the game long enough to understand how to maintain a thriving business - even in areas that see blistering cold weather in the winter months. 
If you know anything about Montana, it's that most areas are fairly spread out, unlike most metropolitan areas. So some jobs can be anywhere from 30-100 miles away from the next job. As you can imagine, this takes strategic planning, and a solid marketing strategy to reach all of these homeowners. 
During this episode of the Smart HVAC Marketing podcast, Eric speaks with Ryan Doran, who is the marketing director at Anderson's, and we talk about how they overcome the challenges that are presented to their business, and how they are able to continue serving their customers in the winter.
We also discuss their recent re-branding project, and how they've set their business up for long term, continual growth by creating a bold brand that is hard to miss and easy to remember. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Working With Property Management Companies For HVAC Services | Joe Kline - Trademark Heating & Cooling

Joe Kline started his Outer Banks HVAC company 9 years ago. Unlike most areas, almost all of the homeowners in the Outer Banks don't actually live in the area. For many homeowners, they have their beach house as a vacation home, or use it for a rental property. So a big challenge he has faced since getting his start in the OBX is working with property management companies and getting his brand in front of the actual homeowner. 
During this episode of the Smart HVAC Marketing podcast, we discuss how he has managed to successfully grow his business in such a challenging market, and how the climate in the Outer Banks effects the HVAC equipment that they install and service. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Educating Customers On Indoor Air Quality | Grimes Heating & Cooling

With the ever changing climate in California, paired with the wildfires, and COVID-19 - Grimes Heating & Cooling had to pivot in 2020 to begin educating customers more on the importance of indoor air quality (IAQ) and how the climate outside can affect your indoor climate. 
In this episode, we are joined by Bryan from Grimes who managed the residential side of the business. During our discussion, we talk about how they've stayed busy during 2020, how they have increased duct cleaning and indoor air quality services by educating their customers.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Hiring The Right Staff To Grow Your HVAC Business | Donny Dunn - Dunn's Heating, Cooling, and Plumbing

Donny Dunn started his HVAC company in 2016 and has experienced rapid growth as of late. During the first few years of starting his business, he realized that in order for him to be able to focus on the big picture, he would need to hire the right people to take care of things such as marketing, operations, and more. 
In this episode of the Smart HVAC Marketing podcast, we'll discuss some different marketing campaigns that have worked well for building a strong brand presence in his market, and how he's managed to grow his business exponentially by hiring the right staff. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Starting Your Own HVAC Business | Derek Ryan - Downhome HVAC

After acquiring years of experience working jobs with various local HVAC companies, Derek Ryan decided it was time to start his own business. 
Equipped with red seal certification in his field, a multitude of experience working in the industry, and an appetite to run a successful business, Downhome HVAC was born.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges and lessons learned of starting your own HVAC business & how the COVID-19 pandemic effected his business in Newfoundland. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

HVAC Van Wrap Designs That Make You Stand Out | Chris Bishop - Davis Heating & Air

Davis Heating & Air has been serving the Roanoke, VA area since 1947. However, it wasn't until 2013 that they began truly putting their best foot forward with marketing and advertising. Since their service area is split up between the country and city, they've had to attach each area differently from a marketing perspective. 
With their recent rebrand coming just a couple years ago, they decided it was time to update their fleet to have a stand out design that captured drivers attention on the roads. 
The result has been overwhelmingly positive. 
Even if you only have 5-10 trucks on the road, if you have a van/truck wrap that captures attention, you'll maintain top-of-mind awareness and you'll begin hearing folks say "I see your trucks everywhere!" 
Check out this episode of the Smart HVAC Marketing podcast to learn more about how Davis Heating & Air has propelled their business forward with their marketing efforts. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Acquiring HVAC Companies To Grow Your Business | Chris Jones & Greg Nelson - Green Dot Home Services

Green Dot Home Services got started just under a year ago and since has grown to three locations throughout North and South Carolina. 
They've done an incredible job of creating a standardized operations process so that when they acquire a new HVAC company they can rollout their operation swiftly and provide a consistent experience across all locations. 
In this episode of the Smart HVAC Marketing podcast, you'll gain valuable insight on how to acquire HVAC companies and grow your business at a rapid scale. 
For more information on Green Dot Home Services, head over to their website: greendothvac.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Rebranding Your Company To Increase Awareness | Will Degroat - Miller's Heating & Air Conditioning

If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now. 
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling. 
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so. 
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.