The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes

Monday Jul 19, 2021
Staying Accountable to Their Customers | Western Heating and Air
Monday Jul 19, 2021
Monday Jul 19, 2021
This week we are joined by Ryan Snow from Western Heating and Air.
We discuss their 4 step process that puts customers first. Snow talks about his companies goal of giving customers an experience and having the customers do the advertising for them. (reviews and testimonials)
Snow shares with us his family ties to the business and how it's impacted their branding and grown their business.
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The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Thursday Jul 15, 2021
How Leaders Grow Businesses | Julian Scadden - Nexstar Network
Thursday Jul 15, 2021
Thursday Jul 15, 2021
This episode we are joined by Julian Scadden from Nexstar Network. This ex-plumber is now a part of a member-owned organization that coaches and trains residential plumbing, electric and HVAC businesses.
We discuss how leaders can grow businesses, you can't outrun what you don't know & the importance of hiring people that know more than you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Links:
The Big 5, Jim Hamilton

Friday Jul 09, 2021
91 Years of HVAC, What is Standard's Secret? | Claire Ferrara
Friday Jul 09, 2021
Friday Jul 09, 2021
In this episode, we are joined by Claire Ferrara from Standard Heating and Air, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing.
We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program.

Wednesday Jul 07, 2021
What is Service Roundtable, and What Does it Mean for Your Business? | Matt Michel
Wednesday Jul 07, 2021
Wednesday Jul 07, 2021
In this episode, we are joined by Matt Michel from Service Roundtable. Michel started his career in the engineering world and found himself in the marketing world.
We discuss his path to how he got to where he is today as well as how Service Roundtable can help your HVAC business.
Topics include digital forms of marketing that Service Roundtable utilizes, as well as how your company can join the Service Roundtable.
Michel and I play another round of HVAC trivia, and he offers his expert advice to new and entrepreneur contractors.
hr
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Tuesday Jul 06, 2021
How Frederick Air Navigated the Pandemic | Dave Schmidt
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air. This business was started in 1992 by Dave's father.
In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees.
Dave and I also discuss how Frederick air stands out by prioritizing customer experience over customer service.
(yes, there is another installment of 'HVAC Trivia' in this episode!)

Thursday Jul 01, 2021
Zero To 75--How C&C Embraced Growth & Family | Dayna Hottle
Thursday Jul 01, 2021
Thursday Jul 01, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from C&C.This family-owned Detroit based HVAC company has expanded to 75 employees since its conception in 1948.Dayna Hottle is the General Manager and has been with her family's business since she graduated college in 2005. In this episode, we have another installment of HVAC Trivia, and discuss how C&C markets themselves and how they pride themselves on the fact that they are a family run business.

Tuesday Jun 29, 2021
Testing Fast & Failing Fast--What Makes York Stand Out | Eric Bonde
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York.
We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties.
We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!

Tuesday Jun 22, 2021
Q2 Rival Digital Company Update
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
This episode Eric discusses what is going on in the second quarter here at Rival Digital. This includes having top dogs from the HVAC industry on the podcast in the next month or so. Rival also has a new office space and has been nominated for some awards!
This episode brings all of our loyal listeners up to date with what is happening with your favorite HVAC podcast!

Friday Jun 04, 2021
More Branding, Less Ad Spend | Joy Payne, Champion Comfort Systems
Friday Jun 04, 2021
Friday Jun 04, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Joy Payne from Champion Comfort Systems.
We discuss the importance of branding and how doing it right could save your company $$.
Champion Comfort Experts specializes in fast, on-time service that’s catered to our customers' needs.
As a family-owned and operated company with over 50 years of combined local experience, they know what’s important.

Tuesday Jun 01, 2021
Here's How to Jump Start Your Brand Awareness | Kyle Gargaro, ACHR News
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Kyle Gargaro from ACHR News.
Kyle is the editorial director for the HVAC publication. We discuss how to set-up your HVAC business for success, and focus on the different outlets of achieving brand awareness.
The Air Conditioning, Heating and Refrigeration NEWS is the HVACR contractor’s weekly newsmagazine and is the industry’s most trusted and utilized direct communications link to the HVACR buyer. The NEWS assists the decision-makers in all branches of the HVACR industry. In addition to contractors, our readers include manufacturers, distributors, parts and supply wholesalers, and service companies and their various departments.





