The TradeMarke

Succeeding in Franchise Marketing with Jill Villejoin

Welcome back to another exciting episode of The TradeMarke! This week, we are thrilled to host Jill Villejoin, a marketing expert with a rich background in the trades and home service industry.
Join us as Jill shares her journey from growing up in a family-owned electrical company to her current role in franchise marketing. Learn about her innovative strategies for launching new franchise locations, the importance of community engagement, and how her team integrates AI and automation to streamline operations.
We also dive into the challenges and rewards of running a franchise business, the significance of maintaining brand consistency, and the critical role of ongoing education and support for franchisees.
Whether you're a trade professional, a marketing expert, or someone interested in the franchise business, this episode is packed with valuable insights and practical tips.
Don't miss out on this engaging conversation that bridges the worlds of trades and marketing. Tune in now!

Digging for SEO Gold in The Home Service Industry: Insights from David Kaminski

Welcome to another episode of The TradeMarke, your go-to podcast for marketing in the trades. Join hosts Sarah Ghirardo and Eric Thomas as they dive deep into the world of SEO with industry expert David Kaminski. Discover the secret sauce behind Dave's success in building the largest window cleaning company in Arizona and Colorado using purely SEO strategies.
In this episode, Dave shares invaluable insights on creating impactful content, leveraging AI for content creation, and the power of collaborating with industry experts. Learn how to optimize your website, target high-value search terms, and improve your Google ranking without breaking the bank on paid ads.
Whether you're a seasoned home service marketing expert, or just starting out, this episode is packed with practical tips and strategies to help you navigate the competitive landscape of the roofing industry. Don't miss out on these game-changing ideas and start digging your SEO goldmine today!

Finding Strength in Faith As A Marketer in The Trades w/ Mckena Harless

Step into The TradeMarke Podcast, your go-to podcast for everything marketing in the trades. Hosted by award-winning industry marketing experts, Sarah Ghirardo from Remarketable and Eric Thomas from Rival Digital. Together, we're here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the industry. Whether you're a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we're here for the big ideas, the game changers, and the everyday successes. Because at The TradeMarke, we're with the trades and for the trades.
In this episode, we sit down with McKena Harless, a marketing expert with a unique background in the trades. We dive into her journey, starting with a random question about her favorite quote, and explore her experiences working from home, her family, and her career in marketing within the trades. McKena shares her insights on the challenges and rewards of working from home, the importance of having a purposeful life, and how she navigated her career path from studying communications to becoming a key player in the trades marketing industry.
We discuss the significance of social media for contractors, the common mistakes they make, and how to create engaging content that resonates with their audience. McKena emphasizes the importance of showcasing the people behind the brand and building relationships through social media. She also provides valuable tips on running ads, posting frequency, and the evolving landscape of PPC and SEO.
Join us as we uncover the secrets to successful marketing in the trades, the power of branding, and the importance of not forgetting the people—both your team and your customers. McKena's journey and expertise offer valuable lessons for anyone looking to make their mark in the trades and marketing industry.

How AI Is Revolutionizing The Home Services Industry

In this episode, we dive into the innovative world of AI-powered tools with CxC and explore the groundbreaking concept of fractional CMO services. Hear from the experts about the importance of streamlining operations, enhancing the sales process, and optimizing your marketing strategies.
Discover how AI can transform the way you do business and learn about the benefits of having a fractional CMO to oversee your marketing efforts.
Whether you're looking to improve your marketing tactics or explore the latest technological advancements, this episode has something for everyone.

Building Effective Company Culture in 2024

In this episode of The TradeMarke podcast, join us as we talk to Mary Brewington, the Operations Manager at Calloway & Sons. Broadcasting live from the ServiceTitan Marketing for the Trades Summit, Mary shares her insights on running operations at a trade company in New Orleans.
Mary discusses the significant challenges and successes she's encountered in her role, particularly when it comes to building a supportive and effective company culture. She shares the importance of fostering trust within the team, adapting to cultural differences, and implementing processes that promote productivity and growth. Mary further highlights the lessons she's learned in her journey, from the need for regular meetings and effective communication channels to the ongoing efforts in refining processes and roles within the company.
Providing a fascinating perspective, Mary also explores the relation between operations and marketing within a company. She sheds light on her observations regarding marketing trends and their effect on revenues, underscoring the need to diligently monitor these movements. She shares her experience attending a trade event and how it has helped her understand what to look for in assessing marketing strategies. The conversation offers valuable tips and strategies for other professionals in the field.
Join us for this engaging episode and discover how Mary's experience can help your own professional journey in the trades and marketing. Don't forget to leave a review, share the episode, and stay connected with us on social media for more discussions like these!

Leveraging Podcasts in the Trades Industry

Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Check A Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers.
Sharing his 40 years of experience in radio, Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can add brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market.
We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace.
Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy!
Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!

Home Service Marketing Mastery with Amber McKee

Welcome to a captivating episode of The TradeMarke, your ultimate podcast for trades and marketing perspective. In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by special guest Amber McKee, founder of Amber's Home Service Marketing and a seasoned marketer in the trades industry. Prepare to take a deep dive into Amber's career journey, her invaluable advice for dealing with business challenges, and her insights on varying aspects that influence trades.
Listen in as Amber shares her experiences, beginning with her instrumental role in driving a large company's revenue to a staggering $240 million. Amber explores pivotal moments for growing a business and provides real-life examples, results, and takeaways from her expansive career in trades. Amber also addresses how e-commerce giants like Amazon Prime are impacting the future of trades, and tackles the pressing issue of replacements in the industry.
Emphasizing on practical advice and industry insights, this episode also features a robust discussion around the ever-evolving world of marketing, particularly the rise of Artificial Intelligence (AI) as a potent tool for saving customer's time and aligning strategies with market trends. It further glances into the potential of AI in boosting decision-making processes, streamlining operations, and enhancing digital marketing efforts.
Concluding with an explorative and fun discussion on personal passions and interests, this episode strikes a perfect balance between business advice and personal connect. So tune in, and gain in-depth insights into how you can navigate your trade in a rapidly evolving marketplace.

Navigating Marketing to Make a Mark in the Trades Industry

Get set to dive deep into the world of trades and marketing in "Mastering Marketing in the Trades: Inside Scoop From the Experts at The TradeMarke Podcast". Joining our dynamic conversation are Sarah Ghirardo, Eric Thomas, and our special guest, Gregg Towsley, a trade and marketing maestro. Explore a riveting synergy between marketing and trades as we uncover innovative insights from industry experts.
In this episode, Gregg discusses the fascinating journey of digital transformation within the trades Industry. Discover how the trades have evolved from traditional methods like whiteboards to sophisticated digital platforms like ServiceTitan. While understanding key metrics such as Return On Ad Spend (ROAS), you will also learn about the nitty-gritty of managing business operations sustainably.
This episode underlines the importance of "back-to-basics" approach in running a successful business and also elaborates on how understanding your breakeven point can significantly impact the effectiveness of your marketing strategies. Hence, we delve into the essence of consistency, a simple approach, and maintaining focus on your business operations.
Further, our panel habituates with the idea of having ground rules around business operations data and upscaling team skills to understand high-level metrics for driving profitability. Also, explore the crucial roles of communication, preparation, and customer treatment in growing your business.
In an era saturated with technologically advanced tools, the panel encourages beginners to master the art of simple strategies and avoid quick-fixes. Additionally, our experts discuss the potential of Artificial Intelligence in marketing and how it can significantly increase efficiency and better customer relationships.
Whether you are a trades professional or a marketing expert, these insights will help you supercharge your skillset. Lastly, understand the critical role of nurturing customer relationships post-service and get tips on leveraging KPIs for your business growth.

Maximizing Call Center Efficiency with David Powers

In this episode, David Powers, a seasoned expert from Rooter Hero, dives deep into the symbiotic relationship between a high-performing call center and a successful marketing strategy. He emphasizes that a call center is not just a cost center but a crucial touchpoint for customer interactions, making it a vital component of a company's overall brand experience.
David highlights the importance of aligning the call center's goals with the marketing team's objectives to ensure consistency in messaging and customer service delivery. By fostering collaboration between these two teams, businesses can create a seamless customer journey that drives brand loyalty and retention.
One key takeaway from the conversation is the significance of using historical call volume data to predict staffing needs accurately. David shares practical tips and best practices for leveraging this data to optimize staffing levels, reduce wait times, and improve customer satisfaction.
Whether you're looking to enhance your call center operations, strengthen collaboration between departments, or improve your overall customer experience, this episode offers valuable insights and actionable strategies to help you achieve your goals.
Be sure to check out David's podcast, Caffeinated CX! 

Navigating Economic Downturns: HVAC Industry Insights with Matt Michel

Welcome to another insightful episode of the TradeMarke Podcast, where industry leaders and experts converge to share their wealth of knowledge. In this episode, we are privileged to have Matt Michel, a seasoned veteran in the HVAC industry, sharing his profound insights on historical data and his forecasts for the industry, especially in the face of an impending economic downturn year.
Matt Michel, the former CEO of the Service Roundtable, brings a unique perspective to the table. With years of experience under his belt, he delves into the historical data of the HVAC industry, shedding light on how the sector has weathered economic storms in the past. Our conversation goes beyond the numbers, exploring the nuances that professionals in the field need to consider as they navigate through uncertain times.
The podcast kicks off with a comprehensive overview of the historical data Matt has gathered, providing listeners with a context that is essential for understanding the challenges and opportunities that lie ahead. Matt breaks down the patterns, drawing correlations between economic downturns and the performance of the HVAC industry. His insights create a roadmap for businesses, helping them anticipate and strategize for the future.
One of the highlights of our conversation is Matt's forecast for the HVAC industry in the upcoming economic downturn year. Listeners can expect a detailed analysis of the factors that will influence the market, including consumer behavior, technological advancements, and regulatory changes. Matt doesn't just stop at predictions; he shares practical advice on how businesses can position themselves to not only survive but thrive in challenging economic landscapes.
As we delve deeper into the podcast, Matt unveils his projections for the HVAC industry over the next decade. Despite the looming economic challenges, he paints a picture of promising growth and untapped opportunities. The conversation takes a positive turn as we explore the innovations and trends that will drive the industry forward. Matt's optimism is contagious, inspiring professionals to adapt and evolve in the ever-changing market.
Throughout the episode, Matt Michel doesn't just share data; he narrates compelling stories from his vast experience in the field. These anecdotes provide a human touch to the numbers, making the podcast not only informative but also engaging. Whether you're a seasoned professional or a newcomer to the HVAC industry, Matt's insights offer valuable lessons and perspectives that can shape your approach to business.
The TradeMarke Podcast prides itself on bringing thought leaders to the forefront, and this episode with Matt Michel is no exception. His deep understanding of the HVAC industry, coupled with his ability to distill complex data into actionable strategies, makes this episode a must-listen for anyone involved in the field.
In the final segment of the podcast, Matt leaves the audience with key takeaways and actionable steps to thrive in the face of economic uncertainty. His parting words resonate with a sense of hope and determination, urging businesses to embrace change and leverage the opportunities that lie ahead.
Join us for this enlightening conversation as we navigate the intricate landscape of the HVAC industry with Matt Michel on the TradeMarke Podcast. Whether you're a business owner, industry professional, or simply curious about the future of HVAC, this episode promises valuable insights that will shape your perspective and fuel your success in the years to come.