The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes

Friday May 28, 2021
How Automation Can Turn into $$ | Anthony Pascucci, Sansone Air
Friday May 28, 2021
Friday May 28, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Anthony Pascucci from Sansone Air.
Listen as we discuss how automation services can turn your leads into cold-hard- cash.
For over 45 years, Sansone has operated as a family owned & operated company focused on helping other families with products and services for the best in home comfort. Since 1976, their team has grown to become the #1 provider of air conditioning services in South Florida. Our expert A/C technicians are also leaders in their fields, with the best in training, experience and certifications.

Wednesday May 26, 2021
Supplying Your HVAC With What It Needs | Jeff Mosler, Nexa
Wednesday May 26, 2021
Wednesday May 26, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Jeff Mosler from Nexa.
What is Nexa?
For over 30 years, Nexa has provided answering and virtual receptionist services to thousands of companies across the U.S. Our premium service and client-first mentality has allowed them to continuously grow their service offerings and focus on technological advancements to better serve our customers across a wide range of businesses. Their business principles are built on a foundation of strong customer experience and a commitment to staying at the forefront of technology and innovation. With these principles in mind, Nexa Receptionists have delivered exemplary business solutions across multiple industry verticals since 1982.
Rival Digital is happy to partner with Nexa, allowing HVAC businesses to have unlimited access at success.

Monday May 24, 2021
How to Achieve ROI on HVAC | Ted Fox--Fox & Sons
Monday May 24, 2021
Monday May 24, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Ted Fox from Fox and Sons.
We discuss how beneficial it is to partner with good companies, capture leads and what makes a good website.
For more than 20 years, Fox & Sons has been a trusted name in the Vernon home service industry. From plumbing maintenance and repairs to heating and cooling services, and even electrical repairs and replacements, they do it all! Through quality workmanship, exceptional customer service, and competitive pricing, they have become an A+ company with accreditation from the Better Business Bureau.

Friday May 21, 2021
Friday May 21, 2021
In this episode of the Smart HVAC Marketing Podcast, we are joined by Chuck Worley from Worley's Home Services.
We discuss how Chuck got to where he is today. His success, like many others, was not without setbacks and hardships.
At Worley's Home Services, they have built their reputation on quality work and superior customer satisfaction. Every plumber, electrician, and technician at Worley's Home Services is committed to exceeding your expectations and providing friendly, courteous service. Worley's will guide you through every step of the process, ensuring that you get the highest return on your investment and that you never pay for services you don't need.

Thursday May 20, 2021
Thursday May 20, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Scott Stewart from Swift Services.
We discuss how throughout the years Swift Services was able to adapt and change their marketing habits with the change and growth of technology.
Scott talks about how his slogan, 'Follow the snowman' has helped the business gain name recognition.
What can you expect out of Swift Services?
When you are looking for prompt and professional service, you can find the experienced HVAC and electrical teams you need at A+ Heating & Cooling – Electrical and Swift Services, Heating, Cooling & Electrical.

Wednesday May 19, 2021
Wednesday May 19, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Marc Morales from Absolute Comfort Heating and Air Conditioning. With his business in close proximity to LA county, Marc discusses what how he stays ahead of all the competition surrounded by approximately 10 million potential customers.
Absolute Comfort Heating & Air Conditioning is southern California’s trusted HVAC experts. Whether you need service, replacement, or a new installation, we specialize in residential HVAC applications and can help pick the unit best suited for your needs. With over 30 years of experience, we pride ourselves on offering honest, quality work.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Tuesday May 18, 2021
Tuesday May 18, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Jeffrey Ranshaw from Air Outlook, Inc.
What makes Air Outlook stand out?
Being affordable and friendly, without sacrificing quality and comfort. They owe their growth to a friendly and knowledgeable atmosphere. Air Outlook are always looking for ways to provide the customer with the best service and technology that will benefit their household as if it was their own property.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Monday May 17, 2021
Monday May 17, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Bryan Davenport from Oxbox.
What is different about Oxbox?
Although the Oxbox brand itself is new, the components inside the units have been field-tested for over 5 years. We know that this is a rugged, proven solution that works, even under the toughest conditions. And although durability is key, Oxbox also delivers quiet, energy-efficient performance, too.
During our discussion, we talk about how contractors can offer more value to their customers by utilizing Oxbox equipment.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Tuesday May 11, 2021
Tuesday May 11, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Will Housh from Contractor Commerce. During our discussion, we talk about the importance of Ecommerce and why HVAC contractors need to embrace it as a way to grow their business.
Contractor Commerce is a plug-and-play service that allows contractors to sell products, maintenance agreements, tune-ups, custom installations, and even fully-installed systems directly on their company website.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Tuesday May 04, 2021
Practical Marketing For HVAC Contractors | Tyler Bower - Bower Heating & Air
Tuesday May 04, 2021
Tuesday May 04, 2021
In this episode of the Smart HVAC Marketing podcast, we are joined by Tyler Bower fro Bower Heating & Air in Roanoke, Virginia. Tyler oversees all of the sales & marketing and we talk about pretty much everything from traditional and digital advertising, to having weekly safety training with your technicians.
We are now live streaming all new episodes of the Smart HVAC Marketing podcast on Facebook and YouTube! Go like our Facebook page to receive notifications of upcoming episodes.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.





