The TradeMarke

The Next Generation Of A Family Owned HVAC Business | Joseph & Jessica Alvarez - A&T Mechanical Heat & Air Services

For a lot of family owned HVAC businesses out there, there comes a time where the founder has to make a decision to either sell the company or hand the reigns down to his or her children. 
A&T Mechanical Heat & Air Services in Edmond, Oklahoma was founded over 35 years ago by Jesse Alvarez, and now his children - Joseph & Jessica are overseeing the day to day operations. 
During this episode of the Smart HVAC Marketing podcast, we talk about things that have worked well for the company over time, and how they are adapting to newer innovations in order to grow the business. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

The Benefits Of Converting Your HVAC Business To A Franchise | Derek Cole - One Hour Heating & Air Conditioning

If you're looking for a stable way to grow your business and ensure success, buying into a franchise system could greatly benefit you. In 2009, Simmons Heating & Air converted their business from an independently owned HVAC business to a One Hour Heating & Air Conditioning franchise. 
In this episode of the Smart HVAC Marketing podcast, we are joined by Derek Cole and we have a very in-depth conversation about their journey of converting their HVAC business over to a franchise, and some of the challenges that came with it. 
Since switching over, they've seen great success in their local area. Though they had some minor setbacks at first with brand recognition, they've been able to leverage the power of a franchise model business to expand and dominate their market. 
Derek also hosts an HVAC podcast for homeowners called The Derek Cole Podcast.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Training Home Services Technicians To Sell The Right Way | Brian Burton - Benjamin Franklin Plumbing/Mister Sparky/One Hour

Brian Burton has been in the trades for his entire career. One thing he has had to learn over time is how to sell effectively to homeowners. Now, he is training the next generation of professionals in the trades on how to sell the right way. 
Brian trains technicians for the Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning franchises in Lancaster, PA on how to identify and present solutions to the homeowners. Additionally, he leads a class at the local trade school on sales. 
During our conversation, we talk about how to train HVAC technicians (and all home services professionals) on how to sell and how to break the stigma around HVAC sales. Additionally, we talk about training technicians to get more Google reviews. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Determining The Right Time To Grow Your Business | Clint Kennon - Kennon Heating & Air Conditioning

There are several initial hurdles that you have to get over when starting your own business. And until you are able to fully invest in the growth of the company and begin hiring people to take work off of your plate, you'll constantly be stuck working in the business, rather than working on the business.
There certainly was no exception for Clint Kennon, founder and owner of Kennon Heating and Air Conditioning. For the first 4-6 years of running his business, he was doing all of the hands on customer side work, and then going home late night and doing all of the administrative work - leaving no time to actually focus on advertising & marketing the company. 
In this episode of the Smart HVAC Marketing podcast, we chat with Clint about what he feels is the best way to transition from the field to the office in order to focus on growth - and what positions are the most vital to hire for first. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Easy Ways To Track Your HVAC Marketing Efforts | Brie E. Anderson - Beast Analytics

For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier! 
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!). 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How HVAC Contractors Can Save Time & Money Every Day | Luke Hanson - CompanyCam

CompanyCam is the only app every contractor needs. It helps HVAC contractors: 
Document your jobs
Communicate with your crews
Cover your company's butt
On this episode of the Smart HVAC Marketing podcast, I am joined by Luke Hanson, CEO of CompanyCam - and we talk about how this innovative field software can help your HVAC business save time and money. 
But it does so much more than just documenting jobs. You can utilize this tool to have a real-time feed of projects, and create a constant flow of before & after content for your website and social media. 
If you're interested in learning more about CompanyCam, check out Rival Digital's referral link. Here, you'll be able to sign up for a free 14-day trial, and get 50% off your first 2 months. Rival Digital does not profit off of this in any way, shape, or form. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Finding Ways To Operate Your Business More Efficiently | Jeremy Hairston - Complete Comfort LLC

Since starting his HVAC business, Jeremy Hairston has been doing a majority of the backend work by hand - resulting in more work hours spent doing tedious work. 
He has spent the past few months finding new ways to make this work more efficient so he can allocate his work hours more appropriately and get to spend more time doing work for customers.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges that have faced Complete Comfort during the start up phase, and different ways Jeremy has overcome these obstacles. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Dialing In Your HVAC Marketing In Different Areas | Matt Tyner - Max Service Group

Matt Tyner has been involved in the HVAC industry for his entire professional career and it shows! He brings a wealth of knowledge and insight that is hard to find in the industry. His combination of marketing expertise and HVAC knowledge has benefitted Max Service Group nicely, as they have a very large footprint in three metropolitan ares:
Williams Comfort Air (Indianapolis, IN)
Mr. Plumber (Indianapolis, IN)
Thomas & Galbraith Heating, Cooling & Plumbing (Cincinnati, OH)
Jarboe's Heating, Cooling & Plumbing (Louisville, KY)
In this episode of the Smart HVAC Marketing podcast, Matt shares how they've dialed in their marketing plan across the different areas, and the benefit of building a HVAC company that is rooted in a customer-first approach.
If you're an HVAC contractor looking to learn more tip & tricks from Matt, check out his blog - HVACMatt.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Building A Personal Brand On Instagram | Ashley Lynds - Global The Source

When the pandemic hit in 2020, in-person events such as conferences quickly began to get cancelled. Because of so, many sales professionals and business owners had to shift how they marketed their business. 
For Ashley Lynds at Global The Source, this meant building her personal brand, HVAC Ash, on Instagram and promoting products directly to HVAC businesses. 
The result has been incredible. Even though Global sells directly to wholesalers, who in turn sell to the contractors - they have managed to become a brand personality that encourages contractors to ask questions and learn more about their products. 
In this episode of the Smart HVAC Marketing podcast, we talk about what sparked this idea, and how Global is leveraging this idea to integrate it in their marketing plan. 
Follow Ashley on Instagram - @hvac_ash
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Getting The Job Done Right The First Time | Jordan Gomez - Salt Air

For a lot of the larger HVAC companies out there, it's all about how many jobs you can fit in one day - because more jobs = more money. But this style of business management can occasionally yield a fall in the quality of workmanship.
For Jordan Gomez, owner of Salt Air HVAC, his motto is keeping quality and honesty as the fundamental building blocks of everything they do. Even if that means taking extra time to make sure the job is done right the very first time. 
During this episode of the Smart HVAC Marketing podcast, we dive into how HVAC contractors can leverage the power of instagram to learn changes in the trade, the power of integrity, and much more. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.