The TradeMarke

Learning New Skills in The HVAC Industry | Megan Bierlein - American Comfort

The start of 2021 was a much anticipated fresh beginning for most people - including Andrei Gaspar, and his fiance Megan. At the beginning of 2021 they launched their HVAC business - American Comfort Heating & Cooling, and haven't looked back. 
Megan, who is a nurse by trade, quickly had to learn the ins and outs of marketing, sales, and even some hands-on HVAC skills. 
In this episode of the Smart HVAC Marketing podcast, we will dive into how they landed their first 100 customers, and some of the challenges and difficulties presented along the way.  
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing and website design agency for HVAC contractors. We can help you stand out from your competition and grow your business. 

Staying Ahead Of The Curve In A Growing Area | Ronnie Roberts - Heritage Air Conditioning & Heating

Austin, Texas has consistently been one of America's fastest growing cities for quite a few years now. But what does that mean for the local HVAC industry? 
Certainly with the population booming, there is plenty of new construction going on, but there is also still a fair share of homes that are undergoing renovation and enhancements to their existing systems. 
During this episode of the Smart HVAC Marketing podcast, Ronnie Robert shares sheds some light on how the rapid growth in Austin has trickled down to the HVAC industry, and how he is prioritizing customer happiness over rapid growth. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How To Use Direct Mail For HVAC Marketing | Edgar Esparza - A Star Air Conditioning & Plumbing

When it comes to marketing your HVAC business, there are a lot of different bases to cover. For the team at A Star Air Conditioning & Plumbing, that holds true as well. And when you are located in a highly-populated area with several other HVAC businesses, you have to hit every avenue in order to maintain top of mind awareness. 
During this episode of the Smart HVAC Marketing podcast, we speak with Edgar Esparza about how they strategically use direct mail as a component of their marketing. Additionally, we hit on the recent Texas winter storm, and how it affected their HVAC & plumbing divisions.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Making Waves In The HVAC Industry | Ben Poole - HVAC Tactical

Ben Poole is the founder of HVAC Tactical - which is a movement that is taking the HVAC industry by storm! But Ben is more than just a guy who sells cool hats. He is an entrepreneur, investor, podcast host, HVAC sales & business coach - just to name a few. 
In 2018 he launched HVAC Tactical as a way for HVAC professionals who were passionate about their craft to wear cool gear that represented what they do for a living.
HVAC Tactical is much more than just a brand - it's a mindset. 
During our discussion, Ben said "...being tactical is a mindset! It's seeing the end before you even begin. Calculating, planning, and plotting every step to ensure the success of the overall team, job, or goal is what HVAC Tactical is all about." 
Check out this episode of the Smart HVAC Marketing podcast to learn more about Ben's story, and the vision for HVAC Tactical. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing agency for residential HVAC contractors. We help HVAC businesses generate more install leads and grow their top of mind awareness by offering cutting-edge service. 
Some of our services include: 
Website Design
Online Advertising
Search Engine Optimization (SEO)
Social Media
Reputation Management
Review Solicitation
and more!
Contact us today to learn more about how we can help you see explosive growth in your business! www.rivaldigital.com

Social Media Marketing For HVAC Contractors | Tyler Lewis - Air Master Heating & Air Conditioning

As a millennial, Tyler Lewis was part of the first generation to have access to the internet, smart phones, and modern online platforms - such as social media. So when he started his heating & cooling business in 2008, he knew that social media and digital marketing needed to be at the forefront of his business.
Throughout his 13 years in business, Air Master has seen exponential growth year-over-year largely due to his marketing efforts, and attributes a lot of that success to the utilization of Facebook. 
In this episode of the Smart HVAC Marketing podcast, we talk more about different ways that he has uses social media to generate more business. Also, we discuss the importance of being proactive in marketing research in order to understand the consumer behavior of future generations. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

How Much Does HVAC Digital Marketing Cost?

A question that we get all the time here at Rival Digital is "how much does HVAC digital marketing cost?" The short answer is "it depends." There are a lot of variables that go into play when it comes to pricing our services. So before we can answer how much it will cost, we need to first understand these three things:
What are your business goals?
What is your marketing budget?
What pricing model makes most sense for you?
In this post, we are going to break down each of those three questions. Knowing the answer to these questions will help speed up the buying process for digital marketing services, and will allow you to avoid wasting your time with agencies that may not necessarily be a fit for your company.

Weathering The Harsh Winter Climate In Montana | Ryan Doran - Anderson's HVAC & Plumbing

Anderson's HVAC, Plumbing, & Electrical has been serving western Montana since 1976. So as you can imagine, they've been in the game long enough to understand how to maintain a thriving business - even in areas that see blistering cold weather in the winter months. 
If you know anything about Montana, it's that most areas are fairly spread out, unlike most metropolitan areas. So some jobs can be anywhere from 30-100 miles away from the next job. As you can imagine, this takes strategic planning, and a solid marketing strategy to reach all of these homeowners. 
During this episode of the Smart HVAC Marketing podcast, Eric speaks with Ryan Doran, who is the marketing director at Anderson's, and we talk about how they overcome the challenges that are presented to their business, and how they are able to continue serving their customers in the winter.
We also discuss their recent re-branding project, and how they've set their business up for long term, continual growth by creating a bold brand that is hard to miss and easy to remember. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Working With Property Management Companies For HVAC Services | Joe Kline - Trademark Heating & Cooling

Joe Kline started his Outer Banks HVAC company 9 years ago. Unlike most areas, almost all of the homeowners in the Outer Banks don't actually live in the area. For many homeowners, they have their beach house as a vacation home, or use it for a rental property. So a big challenge he has faced since getting his start in the OBX is working with property management companies and getting his brand in front of the actual homeowner. 
During this episode of the Smart HVAC Marketing podcast, we discuss how he has managed to successfully grow his business in such a challenging market, and how the climate in the Outer Banks effects the HVAC equipment that they install and service. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Educating Customers On Indoor Air Quality | Grimes Heating & Cooling

With the ever changing climate in California, paired with the wildfires, and COVID-19 - Grimes Heating & Cooling had to pivot in 2020 to begin educating customers more on the importance of indoor air quality (IAQ) and how the climate outside can affect your indoor climate. 
In this episode, we are joined by Bryan from Grimes who managed the residential side of the business. During our discussion, we talk about how they've stayed busy during 2020, how they have increased duct cleaning and indoor air quality services by educating their customers.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Hiring The Right Staff To Grow Your HVAC Business | Donny Dunn - Dunn's Heating, Cooling, and Plumbing

Donny Dunn started his HVAC company in 2016 and has experienced rapid growth as of late. During the first few years of starting his business, he realized that in order for him to be able to focus on the big picture, he would need to hire the right people to take care of things such as marketing, operations, and more. 
In this episode of the Smart HVAC Marketing podcast, we'll discuss some different marketing campaigns that have worked well for building a strong brand presence in his market, and how he's managed to grow his business exponentially by hiring the right staff. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.