The TradeMarke

Starting Your Own HVAC Business | Derek Ryan - Downhome HVAC

After acquiring years of experience working jobs with various local HVAC companies, Derek Ryan decided it was time to start his own business. 
Equipped with red seal certification in his field, a multitude of experience working in the industry, and an appetite to run a successful business, Downhome HVAC was born.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges and lessons learned of starting your own HVAC business & how the COVID-19 pandemic effected his business in Newfoundland. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

HVAC Van Wrap Designs That Make You Stand Out | Chris Bishop - Davis Heating & Air

Davis Heating & Air has been serving the Roanoke, VA area since 1947. However, it wasn't until 2013 that they began truly putting their best foot forward with marketing and advertising. Since their service area is split up between the country and city, they've had to attach each area differently from a marketing perspective. 
With their recent rebrand coming just a couple years ago, they decided it was time to update their fleet to have a stand out design that captured drivers attention on the roads. 
The result has been overwhelmingly positive. 
Even if you only have 5-10 trucks on the road, if you have a van/truck wrap that captures attention, you'll maintain top-of-mind awareness and you'll begin hearing folks say "I see your trucks everywhere!" 
Check out this episode of the Smart HVAC Marketing podcast to learn more about how Davis Heating & Air has propelled their business forward with their marketing efforts. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Acquiring HVAC Companies To Grow Your Business | Chris Jones & Greg Nelson - Green Dot Home Services

Green Dot Home Services got started just under a year ago and since has grown to three locations throughout North and South Carolina. 
They've done an incredible job of creating a standardized operations process so that when they acquire a new HVAC company they can rollout their operation swiftly and provide a consistent experience across all locations. 
In this episode of the Smart HVAC Marketing podcast, you'll gain valuable insight on how to acquire HVAC companies and grow your business at a rapid scale. 
For more information on Green Dot Home Services, head over to their website: greendothvac.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Rebranding Your Company To Increase Awareness | Will Degroat - Miller's Heating & Air Conditioning

If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now. 
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling. 
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so. 
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Encouraging Customers To Leave Google Reviews | Joshua Gray - Tidewater Pro Air

Tidewater Pro Air opened their doors in 2014 originally as a commercial HVAC contractor - primarily doing supermarket refrigeration. But over the years, they've pivoted their business operation to residential HVAC.
On this episode of the Smart HVAC Marketing Podcast, we are joined by Joshua Gray from Tidewater Pro Air, and we discuss different ways that they encourage their customers to leave Google reviews. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Utilizing Youtube To Build An Engaged Audience - Josh Griffin

When Josh Griffin, owner of Griffin Air, started his heating & air conditioning company 8 years ago, there was only one other HVAC company in his area with a website. Instead of keeping up with the joneses and utilizing billboard, radio, and TV for advertising, he began creating video content on Youtube and building an engaged audience. 
Since then, he created a guide for homeowners to download and reference before they go to purchase a new HVAC system - and the return on investment has been great. 
In this episode of the Smart HVAC Marketing podcast, we dive into different ways Josh has helped his company stand out from the rest of the competition and grow his business through digital marketing. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Cost Effective Ways To Grow Your HVAC Business | Josh Foreman - Air Handlers

Welcome back to the Smart HVAC Marketing podcast. In this episode, we are joined by Josh Foreman - the Vice President of Sales at Air Handlers. During our discussion, we talk about cost effective ways that you can get more high qualified leads and grow your HVAC business.
Air Handlers has seen success over the year in their marketing through online sources such as AngiesList and HomeAdvisor, however they have shifted their focus away from those platforms and over to less expensive means such as social media, and word of mouth referrals through local networking.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Leveraging Traditional & Digital Advertising To Build Brand Awareness | Lauren Wilson - One Hour Heating & Air Conditioning

The Hampton Roads One Hour Heating & Air Conditioning franchise has a strong local presence, even though they're a national franchise. In this episode, we are joined by Lauren Wilson - the Marketing Coordinator at One Hour Comfort, and we are going to discuss how they've established this dominant presence.
Lauren was originally hired on to manage and grow their One Hour Cares and One Hour Comfort Club programs. Since, she has expanded within the company to take on other roles as well.
The owners of the Hampton Roads franchise recently acquired two additional One Hour franchises - one in Nashville, and they other in Cookeville, Tennessee and they are currently diving into those markets and learning how they can replicate their business model within those territories.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Accelerate Your Revenue With Instant Two-Way Conversations | Matt Minor - Hatch

Instantly qualify and set appointments
Hatch helps you save time on the front end and the back end of the sales process for home services companies. It is a messaging platform that utilizes SMS texting to help you accelerate your sales process. With speed to lead, the potential customer receives automated text messages the instant they fill out a lead form on platforms such as HomeAdvisor, web chat, or website form fill.
This process helps you capture leads before your competitors do, because it completely removes the manual contact process up front, and allows you to automate the sales process up until the consultation or service visit. 
Hatch fully integrates with all of the leading CRMs and has the ability to accurately attribute sales to marketing efforts, which is an incredible feature. Learn more about Hatch on their website and schedule your free demo today. 
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.

Word of Mouth Marketing Strategy for HVAC Contractors

Turning positive customer experiences into word of mouth referrals
One of the most powerful ways to grow your business and generate new leads in through word of mouth marketing. When you provide such a positive experience for one of your customers, it can have a compounding effect on your marketing efforts - because now you've produced a brand advocate.
So what are some different ways you can encourage your customers to advocate for your HVAC company? Currently, one of the most popular is through the recommendations feature on Facebook. In this episode, we're going to dive into how you can get your customers on board to advocate for you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.