The TradeMarke

KPIs For Your Internal Marketing Team with Matt Tyner

Welcome to The TradeMarke Podcast! In this episode, we delve deep into the world of internal marketing teams with our guest, Matt Tyner. The spotlight is on Key Performance Indicators (KPIs) and how they serve as guiding beacons for your internal marketing squad. Matt Tyner, a seasoned expert in marketing strategies, shares invaluable insights, unraveling the significance of KPIs, how to establish them effectively, and the pivotal role they play in enhancing team productivity and success.
Whether you're a seasoned marketer or just stepping into the realm of internal teams, this episode will equip you with the tools to optimize your team's performance and drive results. Tune in to discover the metrics that matter and unlock the potential of your marketing endeavors!

Meet Nuve – Your New Secret Weapon for Lead Generation

In this special episode of The TradeMarke podcast, host Ismael Valdez delves into the groundbreaking innovation poised to transform the HVAC industry: Nuve, the cutting-edge thermostat set to redefine the way contractors engage with customers.
 
Valdez engages in an in-depth discussion about Nuve's imminent arrival in the market, exploring how this innovative technology promises not only to enhance comfort but also to revolutionize the contractor-customer relationship. Highlighting its features and functionalities, the episode illuminates how Nuve isn't just a thermostat—it's a game-changer.
 
Through insightful interviews and expert commentary, listeners gain valuable insights into how Nuve empowers contractors, offering them a competitive edge by enabling them to acquire and retain customers over the long term. By showcasing its user-friendly interface, energy-saving capabilities, and unparalleled performance, the episode underscores Nuve's potential to elevate the HVAC experience for both contractors and consumers alike.
 
Join Ismael Valdez and industry experts as they unravel the transformative impact of Nuve, unveiling how this innovative thermostat is poised to reshape the HVAC landscape and drive unparalleled success for contractors in the market.
 
Learn more about Nuve here: https://www.nuvehome.com/
 
https://thetrademarke.com/meet-nuve-your-new-secret-weapon-for-lead-generation/

Making The Most of Tradeshow Season with Bill Rossell of Home Service Freedom

In this week's enlightening episode, we sit down with the insightful Bill Rossell from Home Service Freedom. As the service industry is constantly evolving, it's no wonder there are countless tradeshows to catch every year. Yet, there's one in particular that's generating a significant buzz: the inaugural Freedom Event hosted by Tommy Mello and the Home Service Freedom team. Why is this one standing out from the crowd? Bill spills the beans.
Moreover, ever felt overwhelmed with the information overload at these events? Bill offers a golden nugget of advice: instead of being a jack-of-all-trades, focus on mastering a few. Plan to implement just 2 or 3 significant takeaways from each show. This way, you're not just attending — you're optimizing.
Tune in and find out why the Freedom Event is the one tradeshow this year you don't want to let slip through the cracks, and how you can make the most of every conference experience!
Key Takeaways:
Dive deep into the uniqueness of the inaugural Freedom Event.
Understand the power of selective implementation and why 2 or 3 key takeaways are more potent than dozens.
Get a glimpse into the future of home services with Bill Rossell's insights.
Register for Freedom Event today at www.freedomevent.com and use promo code "RIVALDIGITAL20" to save 20% off your admission!

Seeing Blue Collar as an Option

On this episode, we are joined by Mack Chambers of Dream Heating and Cooling. Mack is the new owner of Dream and has always been in the industry. He started, like most of us, as the flashlight holder. Mack and Eric discuss their music background, what impact means, seeing blue collar as a career choice, and what constitutes as a number one priority.
Mack's goal for Dream is to help other people win in a trustworthy and grateful manner, and help homeowners by elevating their lives.
Mack and Eric talk about how to properly enter a home, the Dream sheep, and Dream's target audience. 
Want to connect with Mack? Reach out to him here 

Fit in or Stand Out with Dan Antonelli

On this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge.
We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards.
Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up the phone to call.
Dan talks to Eric about the importance of having an attention-grabbing brand, as well as some tips and tricks of things to avoid when naming and re-branding your business.
1. Avoid using initials and your last name--the ultimate goal is to appeal to your correct demographic.
2. Always prioritize brand culture and recruitment when branding or re-branding.
Thanks for joining us, Dan!

The Importance of Knowing Your Why

On this episode, we are joined by Jackie Aubel of Service Titan and host of Tool Box for the Trades.
Jackie has been with Service Titan since August of 2017 where she started as the social media manager. Eric and Jackie discuss the upcoming Pantheon event, culture within your company and knowing your people.
Eric touches on Jackie's comedy, her love of LA, and how she made the move from New Yorker to full-time California girl.
Jackie talks about the importance of knowing your employee's "why," and realizing that not all people are motivated in the same way.
Head over to Tool Box for the Trades and check out the episode Eric was on!

Increase Sales By Educating Your Customers Online

On this episode we are joined by Marcus Sheridan,
author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?
Marcus also discusses the Big 5--things customer's keep in mind:
1-cost questions
2-problems, negatives and issues
3-Comparisons
4-Reviews
5-The best or top businesses
Marcus stresses the importance of there being room for everyone to be on top. 

1+1=3 When Traditional & Digital Marketing Work Together

On this episode, we are joined by Ryan Chute of Wizard of Ads.
Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!
Ryan breaks down how to create an effective radio ad:
message
meaningful frequency
reach
How to track the data and leads brought in from a radio ad and the importance of branding. 
Ryan notes that when you want someone to remember something, "sing it!"
Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience. 

Marketing Real Talk: Garage Door Guerrilla Marketing

We are back! Eric shakes things up this week where he shares marketing ideas that go outside the box. Eric shares how partnering with local garage sales could get your marketing out there to your targeted audience.
Eric explains whys to boost brand awareness, how to get it in front of only homeowners, and how a landing page could help your marketing, regardless of what industry you're in. 
 

Virtual Reception: Meet Jill’s Office

On this episode, we are joined by Michelle Jeppesen, Director of Business Development for Jill's Office. 
Jill's Office is a virtual reception company that services the HVAC Industry. Jill's Office allows none of your calls to fall through the cracks, and the Jill's Office team is available 24/7 and 100% US based. 
Jill's Office is a customizable service. They can answer all your calls, or just follow-up on older leads. They also specialize in satisfaction calls and referrals. 
Michelle talks about her outlook in the HVAC Industry, the importance of creating connections with the person on the other end of the phone, and how to train based on tone and customer personality.
Eric asks Michelle what the ideal call looks and sounds like, how to onboard a new receptionist, and the importance of building the value in the solution that you as the tech, are going to provide to the customer. 
Check out Jill's Office here