The TradeMarke

A New Way to Train

On this episode, we are joined by Dan Clapper and Ken Midgett from Interplay Learning.
 
Dan Clapper serves as the Commercial HVAC and Facilities Maintenance Market Director for Interplay Learning. Dan brings 25 years of experience to Interplay in a variety of roles across the HVAC market.  Dan has developed a passion for helping trade professionals grow their businesses and their people. 
Ken Midgett serves as the Plumbing Market Director at Interplay Learning. He has been in the plumbing and heating industry for over 40 years and has worked in every facet of the industry. 
Dan and Ken talk to Eric about training faster, and what the future of training will be. Eric brings up the advantages and disadvantages of using VR to train. Dan and Ken note that if you're not training, you're falling behind. 
Want a better way to train your techs? Learn more about Interplay Learning here

Rival x Rogers: Get to know Eric Thomas

On this episode, Alyssa interviews Eric about how he's gotten to where he is today, what sparked Rival Digital, and how he got Alyssa to start the Rogers Radio podcast.
Alyssa asks about Eric's leadership style, how Rival helps their clients reach more homeowners, and he shares his career advice. 
Get to know Rival Digital's, Eric Thomas!

Morning Marketing Update

On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch.
Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space. 
Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend.
There's a lot of information in this episode, so grab a notebook!

Understanding Metrics: Having Clarity & Data

On this episode, we are joined by Bri Skiffington, Chief Product Officer, & Andrew Palosi, CEO from Ad Leverage & Data Cube.
The three of them discuss PPC, AI, ChatGPT, and return on ad spend. Bri & Andrew also talk about what Ad Leverage and Data Cube do, and how.
Eric and Andrew discuss results and Red Robin, and the importance of being intentional and consistent.
To wrap-up, Andrew and Bri talk about how a business owner can stand out amongst the advancement of AI.
 

Entering Growth Mode

On this episode, we are joined by Kelly Presgrave, CEO and co-owner of Working with Your Handz.
Eric and Kelly talk recruitment and how Working with Your Handz finds the talent that you're looking for. Kelly states the importance of showing your employees the way and guiding them towards success.
Kelly also discloses the biggest hiring red flags, and how to tell if your potential new hire is telling the truth about his/her experience. 
Kelly wraps up the episode by putting an emphasis on being a mentor for your employees and showing them that great success is possible.

Implement and Execute

On this episode, we are joined by Tom Peregrino, President of Service Nation.
Eric is talking to him live from the International Roundtable Event in Nashville, TN. 
Tom explains what makes Service Nation the powerhouse that it is.
Tom explains that Service Nation and its events are contractor-centered, and continue to do what it takes to take each event to the next level. Since Tom has become President, breakout sessions have been made based on company size, and Tom has made it his goal to get contractors and partners, closer connections.
Tom touches upon the Service World Expo event taking place in Phoenix in October and what to look forward to.

Overcoming Obstacles in a Family-Run Business

On this episode, we are joined by Aaron Anderson of Freedom Air.
Freedom Air is based out of the Low Country of South Carolina.
Aaron is a second generation owner. His dad used his GI bill to get the business up and running. Today, him and his brothers work together daily to provide quality to their customers.
Aaron and Eric discuss the challenges and hurdles in not only a family-owned, but also family-run business. Aaron talks about earning roles and not just receiving them because of family status. 
His words of advice are to "get better at what you do to earn respect," and to "keep striving."
 

The Importance of Asking Questions

On this episode, we are joined by April Hines of Strada. Strada is the expert in heating, electrical and security services, furnace repair and installation in the Orlando area.
April discusses her journey to Strada, her background and how growth requires lots of questions.
April also discusses the generosity of the trades, and her upcoming triathlon!

Marketing Strategy: Making Data Driven Decisions

On this episode, we are joined by Matt Tyner from Max Service Group! This is his third time on The Smart HVAC Marketing Podcast and his first time in person!
Matt and Eric are recording at the ServiceTitan event, ToolBox Live in Jacksonville, FL. Eric and Matt discuss the importance of intent based marketing, understanding wants vs. needs and capturing demands.
Eric and Matt include what KPIs are critical to watch for: return on ad spend and return on marketing spend.
To wrap up the episode, Matt discusses what a healthy marketing funnel looks like, how to keep top of mind awareness and to not overlook a good logo, vehicle wrap and radio ads. (especially those catchy jingles.)
 

Monitoring Current Trends

We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight. 
In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, "working together yields better results," and to not rule out advertising on Bing.
A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on how to improve marketing operations, and what to focus on when creating Facebook ads.
You will not want to miss this episode!
Links discussed in this episode can be found here