The TradeMarke

Get out of Obscurity with Personal Branding

On this episode, Eric sits down and discusses the importance of personal branding. January is a slow month, but Eric talks about not being discouraged and allowing yourself to switch from defense to offense. 
"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex."

How to Utilize Software to Increase Efficiency

On this episode, we are joined by Jenny Benbrook, the CEO of Powerhouse Consulting. She is here to help you get the most out of Service Titan and other softwares that propel the HVAC Industry forward. 
Jenny touches upon specializing in change management, workflow and where she sees the industry going.
Jenny and Eric talk about the emergence of private equity, planning on how to sell and utilizing shared services.
Get in contact with Jenny here

The Science Side of Marketing

On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here.
We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends. 
Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)
His step by step tips revealed in this episode are:
1. Seek an expert
2. Track and report effectively
3. Plan ahead
4. Develop a personality
5. Be where you can dominate
Read into Josh's Marketing Tips here
 

IAQ Q&A’s

On this episode, we are joined by John Ellis of Dynamic  Air Consulting.
John has been in the industry for 43 years. He owned an HVAC business in CA. He explored Indoor Air Quality when he was met with people with debilitating conditions. He wanted to promote solutions for these people. 
In addition to being in consulting, John is also a coach for The New Flat Rate. John and Eric talk about having an IAQ department within your business, the importance of investigating, analyzing and then giving a quote, and how John created a curriculum to teach others about the importance of IAQ.
John's main message is how to increase perceived value, and turning maintenance into a financial positive for your business.

How to Perfect the Review Process

On this episode, we are joined by John Schulter of Paradise Plumbing and Air Conditioning. This episode was recorded live at the ServiceTitan Marketing Summit in Tampa!
John is originally from New Jersey and has been in the trades since he was 8! He went to school for communications and was a video producer in DC.
John talks about Google being his favorite way to generate leads, and how LSA ads can work for your business. John and Eric talk about 5 Star reviews and their credibility, and creating QR codes to expedite the review process.

The Best Practices for Advertising with Yelp

On this episode, we are joined by Kellen Moen of Viirl Marketing.
Kellen Moen was a pro-baseball player, turned business owner. His business helps build the tech on top of yelp. He describes Viirl as the middle man between Yelp and the contractor.
In this episode, Kellen explains the best practices for contractors advertising on Yelp. Some of his tips include:
1. Look at what your listing looks like.
2. Know who is actively using the platform.
3. Have you made it easy to book via Yelp?
Kellen discloses the sweet spot with Yelp response times, as well as what he believes what the future of Yelp looks like.

The Biggest Website Mistakes You Can Make

On this episode, we are joined again by Claire Ficke from CompanyCam! Claire takes over this episode and interviews Eric! They critique the CompanyCam website and talk about the best and worst things you can do for your website and online presence. 
Eric uses Texas Roadhouse rolls as a metaphor, he and Claire discuss why having too many calls to action on your website is hindering, and the mistakes businesses make with marketing agencies. 

Keeping Your Talent Pipeline Full With Nathan Coker

One of the common challenges that business owners in the home services industry have had to manage over the past few years is finding top-talent for their company. 
 
During this bonus episode, we welcome on Nathan Coker from Stanfield Air Systems to chat about different ways that they handle recruitment efforts to keep a predictable flow of new talent each and every year. 
 
This podcast episode was recorded at the ServiceTitan Marketing For The Trades Summit down in Tampa, Florida. Many attendees of the event would agree that this was one of the most hands on engaged sessions they've been to in a long time... and there will be more! 
 
If you're interested in being "in the know" of future marketing summits, head over to Facebook and join the ServiceTitan Marketing Pro group.

Promoting Women in the Trades with the Lady Titans

On this episode we are joined by Lauren, Ashley and Sarah AKA The Lady Titans!
Eric and The Lady Titans cover a lot in this episode, including but not limited to; the importance of the community you build, the biggest challenges contractors will face in 2023, and how to join The Lady Titans.
The Lady Titans want all women to know that they deserve a seat at the table and that you can sit with them.
Interested in joining? Search Lady Titans on Facebook! (it's FREE to join!)

The Power of Proper Planning

On this episode, we are joined again by TJ Hartnett of Fly Wheel. He is a Smart HVAC Marketing podcast guest PRO!
TJ has been in the industry since 1994 (sorry for making you feel old!) and decided to take the coaching and training route in 2015.
TJ hopes to have Fly Wheel be the gold-standard in the coaching business. TJ and Eric discuss setting up specific, reachable goals with trackable metrics, and managing behaviors that drive the results you're after. His advice is to plan for your goals in 2023. If you fail to plan, you plan to fail.