The TradeMarke

How Strong Leadership Can Positively Impact Your Marketing Efforts With Ryan Redding

Welcome back to another episode of the TradeMarke Podcast! This week, we are thrilled to have Ryan Redding from Levergy back on the show. Ryan joins hosts Sarah Ghirardo from Remarkable and Eric Thomas from Rival Digital to dive into the pivotal topic of leadership and its impact on marketing.
In this episode, Ryan shares his expertise on how effective leadership can make or break your marketing efforts. Before diving deep into the subject, we get to know Ryan's coffee preferences, revealing his passion for high-quality, self-brewed coffee.
The discussion highlights the importance of operational excellence and customer retention. Ryan emphasizes that great marketing cannot overcome poor operations, stressing the need for business owners to focus inward and improve their internal processes.
Listeners will gain valuable insights into how small gestures, like bringing treats for pets or moving trash cans, can create memorable customer experiences. The episode also explores the concept of turning problems into opportunities, empowering teams to make decisions and learn from their outcomes.
Tune in to learn how to deliver exceptional service, retain customers, and create a vision that attracts high-quality team members. This episode is packed with actionable strategies and inspiring stories that will leave you eager to implement new ideas in your own business.

Mastering Local SEO in the Trades: Secrets to Success with Josh Crouch

Welcome back to another episode of The TradeMarke Podcast! In this episode, hosts Sarah Ghirardo and Eric Thomas sit down with Josh Crouch, Founder of Relentless Digital and Host of Service Business Mastery, to discuss his journey from accounting to the trades and the valuable lessons he learned along the way.
Discover the importance of focusing on operations, leveraging AI and automation, and the power of cohesive marketing strategies. Josh shares insights into Google Business Profiles, local SEO, and the evolving landscape of marketing in the trades. Whether you're a trade professional, a marketing expert, or somewhere in between, this episode is packed with actionable advice and strategies to help you succeed.
Don't miss this engaging conversation that bridges the gap between trades and marketing, providing you with the tools and knowledge to make your mark. Tune in now!

From Heating and Cooling to Community Building: Shauna Brown's Inspiring Journey

Welcome back to another exciting episode of The TradeMarke Podcast! This week, we are thrilled to have a very special guest, Shauna Brown from On The Double Heating and Cooling. Shauna shares her incredible story and the powerful lessons she has learned along the way.
In this episode, hosts Sarah Ghirardo and Eric Thomas dive deep into Shauna's journey, discussing her roots in the HVAC industry, the challenges she and her business faced, and the pivotal changes that led to their recent success. Shauna also opens up about the importance of mental, spiritual, and physical health for business owners, and how she balances her personal life with her professional responsibilities.
Additionally, Shauna shares her passion for community involvement and how On The Double Heating and Cooling makes a difference in their local area. From supporting kids with disabilities to participating in local events, Shauna's commitment to her community is truly inspiring.
Tune in for an episode filled with insights, heartfelt stories, and practical advice for anyone in the trades and marketing industries. Don't forget to subscribe and leave us a review to let us know your thoughts!

Navigating Changes To Google's Algorithm with Award Winning Industry Marketing Experts

Welcome to another exciting episode of The Trademarke Podcast where we dive into Google's latest changes and how they impact marketers and consumers alike. This episode features special guests Johnny Wenzel, Ryan Redding, and Matt Tyner who share their insights on the evolving landscape of search engines.
We kick off with a light-hearted conversation about secondhand embarrassment before diving into the serious topic of Google's new AI-driven search features. Johnny and Ryan discuss the implications of Google's Search Generative Experience (SGE), and how it’s transforming the way search results are displayed.
The conversation takes a deeper turn as we explore the complexities of digital literacy, consumer behavior, and the psychological aspects of marketing. Ryan Redding, the CEO of Levergy shares his cynical yet realistic views on Google's recent changes, while Johnny offers a balanced perspective on the potential benefits and pitfalls of AI in search.
Matt Tyner from Bone Dry Roofing jumps in to share his observations from the roofing industry, emphasizing the importance of human-centric marketing and the challenges of navigating constant algorithm changes. We also touch on the controversial Google leak and its implications for SEO and digital marketing strategies.
Join us for a thought-provoking discussion that covers everything from the ethical considerations of AI to practical tips for staying ahead in a rapidly changing digital landscape. This episode is a must-listen for anyone interested in the future of search, marketing, and consumer behavior.

Succeeding in Franchise Marketing with Jill Villejoin

Welcome back to another exciting episode of The TradeMarke! This week, we are thrilled to host Jill Villejoin, a marketing expert with a rich background in the trades and home service industry.
Join us as Jill shares her journey from growing up in a family-owned electrical company to her current role in franchise marketing. Learn about her innovative strategies for launching new franchise locations, the importance of community engagement, and how her team integrates AI and automation to streamline operations.
We also dive into the challenges and rewards of running a franchise business, the significance of maintaining brand consistency, and the critical role of ongoing education and support for franchisees.
Whether you're a trade professional, a marketing expert, or someone interested in the franchise business, this episode is packed with valuable insights and practical tips.
Don't miss out on this engaging conversation that bridges the worlds of trades and marketing. Tune in now!

Digging for SEO Gold in The Home Service Industry: Insights from David Kaminski

Welcome to another episode of The TradeMarke, your go-to podcast for marketing in the trades. Join hosts Sarah Ghirardo and Eric Thomas as they dive deep into the world of SEO with industry expert David Kaminski. Discover the secret sauce behind Dave's success in building the largest window cleaning company in Arizona and Colorado using purely SEO strategies.
In this episode, Dave shares invaluable insights on creating impactful content, leveraging AI for content creation, and the power of collaborating with industry experts. Learn how to optimize your website, target high-value search terms, and improve your Google ranking without breaking the bank on paid ads.
Whether you're a seasoned home service marketing expert, or just starting out, this episode is packed with practical tips and strategies to help you navigate the competitive landscape of the roofing industry. Don't miss out on these game-changing ideas and start digging your SEO goldmine today!

Finding Strength in Faith As A Marketer in The Trades w/ Mckena Harless

Step into The TradeMarke Podcast, your go-to podcast for everything marketing in the trades. Hosted by award-winning industry marketing experts, Sarah Ghirardo from Remarketable and Eric Thomas from Rival Digital. Together, we're here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the industry. Whether you're a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we're here for the big ideas, the game changers, and the everyday successes. Because at The TradeMarke, we're with the trades and for the trades.
In this episode, we sit down with McKena Harless, a marketing expert with a unique background in the trades. We dive into her journey, starting with a random question about her favorite quote, and explore her experiences working from home, her family, and her career in marketing within the trades. McKena shares her insights on the challenges and rewards of working from home, the importance of having a purposeful life, and how she navigated her career path from studying communications to becoming a key player in the trades marketing industry.
We discuss the significance of social media for contractors, the common mistakes they make, and how to create engaging content that resonates with their audience. McKena emphasizes the importance of showcasing the people behind the brand and building relationships through social media. She also provides valuable tips on running ads, posting frequency, and the evolving landscape of PPC and SEO.
Join us as we uncover the secrets to successful marketing in the trades, the power of branding, and the importance of not forgetting the people—both your team and your customers. McKena's journey and expertise offer valuable lessons for anyone looking to make their mark in the trades and marketing industry.

How AI Is Revolutionizing The Home Services Industry

In this episode, we dive into the innovative world of AI-powered tools with CxC and explore the groundbreaking concept of fractional CMO services. Hear from the experts about the importance of streamlining operations, enhancing the sales process, and optimizing your marketing strategies.
Discover how AI can transform the way you do business and learn about the benefits of having a fractional CMO to oversee your marketing efforts.
Whether you're looking to improve your marketing tactics or explore the latest technological advancements, this episode has something for everyone.

Building Effective Company Culture in 2024

In this episode of The TradeMarke podcast, join us as we talk to Mary Brewington, the Operations Manager at Calloway & Sons. Broadcasting live from the ServiceTitan Marketing for the Trades Summit, Mary shares her insights on running operations at a trade company in New Orleans.
Mary discusses the significant challenges and successes she's encountered in her role, particularly when it comes to building a supportive and effective company culture. She shares the importance of fostering trust within the team, adapting to cultural differences, and implementing processes that promote productivity and growth. Mary further highlights the lessons she's learned in her journey, from the need for regular meetings and effective communication channels to the ongoing efforts in refining processes and roles within the company.
Providing a fascinating perspective, Mary also explores the relation between operations and marketing within a company. She sheds light on her observations regarding marketing trends and their effect on revenues, underscoring the need to diligently monitor these movements. She shares her experience attending a trade event and how it has helped her understand what to look for in assessing marketing strategies. The conversation offers valuable tips and strategies for other professionals in the field.
Join us for this engaging episode and discover how Mary's experience can help your own professional journey in the trades and marketing. Don't forget to leave a review, share the episode, and stay connected with us on social media for more discussions like these!

Leveraging Podcasts in the Trades Industry

Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Check A Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers.
Sharing his 40 years of experience in radio, Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can add brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market.
We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace.
Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy!
Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!