The TradeMarke
Step into ’The TradeMarke,’ your go-to podcast for everything marketing in the trades. Hosted by Award Winning Industry Marketing Experts, Sarah Ghirardo from ReMarketable and Eric Thomas from Rival Digital. Together, we’re here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the home service industry. Whether you’re a trade professional, a marketing expert, or somewhere in between, this is the place for you. Listen in as we’re here for the BIG ideas, the game-changers, and the everyday successes. Because at ’The TradeMarke,’ we’re with the trades and for the trades.
Episodes
Tuesday Oct 04, 2022
How Proven Processes Can Propel Your Business
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
On this episode we are joined by Everett Lippel of Supply Smart. This is his 13th year in the industry. He has a lot of hats including 1 on 1 coaching, team coaching, process training and working with a CRM system to help put this processes into practice.
Everett touches upon living in a digital world and how it affects the way business is ran. Everett also talks about a system he helped come up with called CLEAR, and how it can be used in your business.
Wednesday Sep 28, 2022
How to Make the Most of Tradeshow Season
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
On this episode, we are welcoming back Pete Danielson from Service Nation.
Pete and Eric talk about the upcoming Service World Expo in Tampa, FL, (October 18-21) and what to expect and who will be there. Pete lets us know that there will be 40+ break out sessions, and keynotes! The first keynote speaker of the event? None other than Tim Tebow!
Eric asks Pete what you should do to get the most our of this event and Pete says "prioritize what you want to work on and have some goals in mind."
(if you are attending the event don't forget to visit the Rival Digital booth!)
Wednesday Sep 14, 2022
The Best PR Practices for your HVAC Business
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
On this episode, we are joined by Heather Ripley of Ripley PR
Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying:
-Advertising: you control
-Branding: Happens overtime
-PR: When a 3rd party talks about you
Heather also discusses the different types of earned media, and proactive verses active PR and saying that PR is often overlooked and is of more value than you may think.
Wednesday Sep 07, 2022
The Importance of Investing in Your Team
Wednesday Sep 07, 2022
Wednesday Sep 07, 2022
On this episode we are joined by Stephen Dale of Power Selling Pros
Stephen is the director of training and absolutely loves this industry. Throughout the episode Stephen emphasizes the importance of your team, saying "your greatest asset in your company is your people."
What happens when you invest in your team and their training? Stephen Dale explains.
Tuesday Aug 30, 2022
The Story of Rival Digital: Featuring Alyssa Rogers
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
We've got quite a different type of episode today! Alyssa from Rogers Heating and Cooling has recently started a podcast for their company! She wanted to practice her interview skills with Eric, so today you will be hearing Eric's story of how he got to where he is today, how Rival came to be, where he hopes Rival will go, his long-term goals for the company and his hobbies outside of the office.
Monday Aug 22, 2022
How to Handle Negative Online Reviews
Monday Aug 22, 2022
Monday Aug 22, 2022
On this episode we are joined by our marketing intern, Ariela Ruiz. She is a senior at Texas Christian University (TCU) and has been with us since around June.
Ariela and Eric talk about the proper way to respond to negative reviews and the steps that come along with that. Ariela puts an emphasis on making customers feel heard and to personalize the response back to them.
Her step to respond to negative reviews are as follows:
1. Acknowledge in a timely manner, show urgency.
2. Contact the customer privately.
3. Provide a solution. Lead with the positive.
4. Follow up with the customer.
Tuesday Aug 16, 2022
The Holistic Customer Experience
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
On this episode, we are joined by Ray Clark of Schedule Engine.
Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget.
Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online booking and live chat for you and your customers.
Download EBook here
Tuesday Aug 09, 2022
How to Maximize Your Service Calls
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
On this episode we are joined by Jennifer Shooshanian from BDR.
Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America. She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.
Tuesday Aug 02, 2022
The Right Tools For Your Techs
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."
Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the service, not the business, and how investing in your techs will always be your biggest ROI.
Tuesday Jul 26, 2022
How to Effectively Market Financing
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
On this episode we are joined by Josh Carter from Koalifi. Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and how to make that appeal to your customers. Both Eric and Josh also talk about the importance of having a financing option available on your website.