The TradeMarke

How to Hire, Train & Retain

On this episode we are thrilled to be joined again by Al Levi.
Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.

The Importance of Locking Down Processes

On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and making sure you, the business owner are the owner of your own website.
 
Service Rocket Network Vegas Event

Differentiating Yourself Through Brand Storytelling | Ryan Chute - Wizard of Ads

Welcome to season 3 of the Smart HVAC Marketing podcast! We are kicking off the new season in style with Ryan Chute from the Wizard of Ads! 
In this episode, we chat about how to properly create a marketing strategy, which tactics to deploy in order to achieve success in your marketing, and how online & offline advertising can work together. 
Also, Ryan shares his top tips on how to create an effective radio jingle (so you don't waste your money), and different ways you can track your offline advertising efforts. 

You Have to Set the Hook

On this episode, Eric thanks all of our season 2 podcast guests, gives a great analogy for business, and teases season 3 which starts next Wednesday, July 6th!
(You won't want to miss it!)

The Importance of Call by Call Management

On this episode we are joined by Kirsten Weeks from Go Time Success Group. Kirsten grew up in the industry and swore she would never return, but alas she is back! We think her story is super cool--Kirsten is also a certified Service Titan Coach. She discusses with Eric call by call management and how Service Titan can provide the tools necessary to manage and improve your business.

Ways to Avoid Wasting Ad Spend This Summer

Welcome back for another segment of Marketing Real Talk. This week's episode talks about how to make your money stretch and go further on ad spend.
Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured. 
Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improving numbers and allowing your ad spend to reach further are:
1. Making sure your CSR's are properly trained to convert calls into jobs.
2. Tracking numbers for your phones.
3. Adding Google Analytics and pixels on your website.
Other tips Eric shares:
Start broad, obsess over the first 30 clicks and then narrow, incorporating negative keywords.
 

Continuing to Train Your Technicians in the Summer

On this episode we are joined by TJ Hartnett of Service Rocket
TJ has been in the trade since '94. (sorry to date you!) He believes that he was put on this planet to serve others. TJ and Eric discuss the importance of having a commitment to training. TJ touches upon some steps to implement training. Some of them include:
1. Manufacturer and distributer relationships--both have training resources.
2. Internal training at company level.
3. Technical skills 
TJ also puts emphasis on the importance of the best way to learn something and to gain a new skill is to teach it to others.

Maximizing Your In-House & Outsourced Marketing Efforts

On this episode, we are again joined by Matt Tyner from MAX Service Group. Eric and Matt touch upon the importance of progress, not perfection and how to best serve the industry.  Matt also discusses how to manage marketing whether it be in house or a hired agency.
 
We are so happy to bring him back on the show! He was one of our first guests.
 

Simple Ways to Improve Technician Recruitment

On this installment of Marketing Real Talk, Eric breaks down recruitment. Eric says that recruitment is essentially people marketing. He discusses what you should have on your website to spark interest in future employees.
Some of his tips include an about page, sharing your team on both social media and your site and to always be recruiting no matter what season it is.

Questions To Ask When Hiring a Marketing Agency

On this episode, we bring you another edition of Marketing Real Talk. Eric discusses the right and wrong questions to ask when you're hiring a marketing agency.
Some of the questions include:
1. Where is the website being hosted?
2. What CMS is this being built on?
3. Will I own the content/website?
4. Who is writing copy?
5. How are edits going to he handled and what is your management fee?
Here at Rival Digital, we want to make sure you're prepared!