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Episodes
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
On this episode we have Ryan Fenn, CEO of CHIIRP on the show, recorded from the Women in HVACR event! Eric and Ryan talk about communication automation, automating review requests, while not taking away the human element in your business.
Ryan and his brother started a business 12 years ago, and Ryan even made a course on how to grow and build your business. Now, he's focused on growing your business through automation. Automating allows you as the business owner to be able to do more, while automation takes care of the rest.
Check our our affiliate link for CHIIRP here!
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
ERIC GOES LIVE FROM WOMEN IN HVACR! On this episode, we are joined by Carrie Fraser from Nexstar Network.
Nexstar is a member-owned organization serving the trades. Carrie says that Nexstar's goal is to coach and train the world's best tradespeople to become the best business people.
Carrie has been with Nexstar for a little over 5 years. Her advice to those in the trades is to be able to adapt, and be consistent.
Carrie puts emphasis on the importance of pairing up with a best practices group and putting time and effort into the people on your team.
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
On this episode, we are welcoming back Lawrence Castillo from Brody Pennell. Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945.
Brody Pennell recently won Best HVAC Company in LA by the readers of the LA times!
Lawrence and Eric talk about the importance of customer service, thought on private equity, memberships and opportunities in quarter four. Lawrence puts on emphasis on memberships by linking reviews directly to an increase in memberships, and stating that "memberships are not dead."
Lawrence puts emphasis on customer service saying "it takes years to gain a customer and only seconds to lose them."
This is Lawrence's third time being on The Smart HVAC Marketing Podcast. We are so glad to have him back to share his insight and experience in this industry.
CORRECTION: Lawrence's email is lawrence@brodypennell.com
Thursday Oct 27, 2022
Thursday Oct 27, 2022
BONUS EPISODE ALERT!
We wanted to provide an additional episode for everyone this week. Mainly because the information shared from the team at A&T Mechanical in regards to their TikTok success was too good to not share immediately.
During this action-packed episode of the Smart HVAC Marketing podcast, we talk about how HVAC & plumbing companies can utilize TikTok as part of their social media marketing strategy, and different ways to get creative with your approach to maximize reach.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
On this episode we are joined by Matthew Weppner of Schedule Engine.
Matthew is the Enablement Manager at Schedule Engine, before that Matthew was a CSR at Uber. (before Uber was what we know it as today!)
Matthew and Eric discuss how to handle high call volume and how to prioritize calls using Service Titan technologies and software.
Matthew touches upon the importance of using data insights for upsells, taking higher paid jobs, and using softwares to track inventory for your techs.
Matthew says that going forward the industry needs to note that convenience is king, always.
Monday Oct 17, 2022
Monday Oct 17, 2022
On this episode, we are joined by Bohannan McKenzie of Full-Speed Plumbing.
Bo is the CVO (Chief Visionary Officer) which comes with the responsibilities of helping define Full-Speed's vision for the future.
Bo's advice on reaching homeowners is to be specific, focus on today and right now, and the value of the isolation of information. He also mentions that you should know how served your population is, and if you want change, you need to be the change in the market.
Bo also describes the challenges in the home services industry like brand recognition and entering a new market.
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
On this episode we are joined by none other than Tommy Mello of A1 Garage Doors. This is an episode that you should not miss!
Tommy and Eric talk about team culture, communication, recruiting and giving your employees opportunities for growth.
Tommy explains that people cut marketing first, not bad performers and if you're not willing to have tough conversations that that's a fast track to failure.
In discussing systems, Tommy explains that a system fails for 3 reasons:
1. No system
2. Wrong system
3. System isn't being followed
Some of Tommy's advice from this episode is "Don't pay people to practice in front of a customer."
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
On this episode we are joined by Everett Lippel of Supply Smart. This is his 13th year in the industry. He has a lot of hats including 1 on 1 coaching, team coaching, process training and working with a CRM system to help put this processes into practice.
Everett touches upon living in a digital world and how it affects the way business is ran. Everett also talks about a system he helped come up with called CLEAR, and how it can be used in your business.
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
On this episode, we are welcoming back Pete Danielson from Service Nation.
Pete and Eric talk about the upcoming Service World Expo in Tampa, FL, (October 18-21) and what to expect and who will be there. Pete lets us know that there will be 40+ break out sessions, and keynotes! The first keynote speaker of the event? None other than Tim Tebow!
Eric asks Pete what you should do to get the most our of this event and Pete says "prioritize what you want to work on and have some goals in mind."
(if you are attending the event don't forget to visit the Rival Digital booth!)
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
On this episode, we are joined by Heather Ripley of Ripley PR
Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying:
-Advertising: you control
-Branding: Happens overtime
-PR: When a 3rd party talks about you
Heather also discusses the different types of earned media, and proactive verses active PR and saying that PR is often overlooked and is of more value than you may think.